Senior Manager Marketing CK, Region South East Europe - pavia - Calvin Klein

Descrizione

Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here (YouTube, Instagram, TikTok)
The Team
Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.
Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.
The Position
The Senior Manager Marketing Calvin Klein is responsible for planning and executing the Hub marketing plan, within the framework provided by the Regional Marketing Team, to ensure a consistent, on-brand experience across all different touchpoints for our local consumer across the hub.
Overseeing campaign roll outs across O&O Retail channel, wholesale partners and pure players, this role will ensure a strong set of marketing activations are in place to drive brand awareness, consideration, visibility and ultimately sales of our brands whilst always looking to identify additional and new innovative opportunities.
The holistic consumer plan includes activations at all consumer touchpoints, effective PR & comms initiatives and best in class influencer's engine, to make sure the brand moments and commercial moments are supported.
Responsibilities

• Develop, in alignment with the Marketing Hub Lead, the hub marketing plan for approval by the Regional Marketing Team
• Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided and constantly referring back to the PVH+ Plan and connection to consumer whilst ensuring alignment with the Regional Marketing Team
• Take advantage of relevant local communications and influencer opportunities and coordinate the local comms, influencer and talent initiatives to create impactful plans to drive business impact
• Collaborate, together with the Marketing hub lead, with strategic Wholesale partners and retail to leverage their channels and capabilities as brand amplifiers
• Oversee marketing responsibilities to guide sales teams during the GTM process. Be a strong business partner with Wholesale and Retail; understanding commercial needs to execute local marketing plans that deliver business priorities
• Be a brand guardian in market. Collaborate and explore new ways to provide the most elevated and premium brand experience across all channels
• Measure impact of investments: KPI's and ROI's on all channels. Manage local marketing budget in partnership with Marketing hub lead, keeping track on spend and identify ways to drive more profitable marketing investments. Support with budget planning on an annual base
• Understand local consumer trends and insights. Identify opportunities to grow and work closely with the Regional Marketing Team to capture and feed into future plans whilst constantly analyzing brand positioning
• Role model, the PVH Leadership Behaviour's, along with inclusive and adaptive leadership
• Playing a true leadership role responsible for bringing the PVH+ vision to life through the day-to-day running, development and coaching of the team;
• Lead & Coach to unleash the potential of your full teams
  

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Requirements

• Master's degree in Business, Marketing, Retail Marketing or equivalent professional experience
• 10+ years of experience in Marketing, Retail/Wholesale Marketing or within a Marketing Agency , including at least 5 years in a managerial role
• Proven leader with a strong track record of managing teams in line with PVH Leadership Behaviors
• Experienced people manager, able to inspire trust, develop talent and foster an inclusive, collaborative team environment
• Consumer-centric and commercially driven, with the ability to connect insights to business impact
• Strong knowledge of the fashion industry, with a curious mindset and solid understanding of market trends, consumer behavior and e-commerce
• Highly organized, purpose-driven, and experienced in managing complex projects
• Hands-on approach in working with Wholesale partners, anticipating needs and driving impactful results
• Proficient in marketing tools and data-driven decision-making to optimize efficiency and performance
• Growth-oriented mindset, with a positive and proactive attitude
• Strong collaborator, promoting openness, transparency and cross-functional teamwork
• Fluent in English and Italian (mandatory);
  

At PVH, How We Act Is As Important As What We Do. Here Are Some Key Behaviours We Expect From Our People
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
About PVH
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.   
One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.