Sr Associate Digital Marketing - Milano Marittima, Italia - Mattel

Mattel

Azienda verificata

Milano Marittima, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The position will be part of the local Marketing team.

The position will bring digital expertise to the team in order to ensure effective, creative and efficient implementation of brand strategies and plans, with a focus specifically on Digital Marketing, by working with Brand Managers, Visual Merchandising team, Sales teams and external agencies.

What Your Impact Will Be:

Digital Media Campaigns

Execute, monitor & facilitate digital media campaigns across brands, both on adults and kids target
Deployment of digital strategy in cooperation and alignment with local Brand Team, Regional Team, local and regional agencies.
Media Reporting: analysis and monitoring of main KPIs for all media plans
Budget administration

E-retailer Content Management

Content strategy for eretailers in alignment with the regional guidelines
Execute, monitor & facilitate brand and products content on major eretailers
Eretailer media strategy implementation in order to support conversion
Media performance measurement

CRM

Communication strategy and calendar development in alignment and with cooperation of local brand team
DEM design management in collaboration with the external agency
CRM data / results monitoring

Foster local digital capabilities

Drive thought leadership by sharing actionable insights from various sources
Support digital activation activities and test & learn projects in the market as needed

What We're Looking For:

Education and Experience

University degree in Economics, Business Administration or any other related field (Bachelor/ Master/ Diploma), Online Marketing Diploma or specific mention on Digital.
Minimum 2 years in online marketing, digital media preferably within an FMCG company, Fashion industry, Consumer Electronics or media agency
Fluent in Italian and English
Excellent Microsoft Office skills with
focus on Excel

Skills

Driven & entrepreneurial mindset
Emotional intelligence and strategic thinking
Ability to effectively manage projects in a fastpaced, highly demanding environment
Problem solving & analytical ability and a high level of organizational and time management skills
Team player with a collaborative approach
Strong presentation and communication skills
Excellent executor with creativity in implementation
Passion for digital excellence and Mattel brands

What It's Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors:

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We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
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We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
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We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential.

Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world.

We create innovative products and experiences that inspire, entertain and develop children through play.

We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include fi