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    • Content Specialist Partner Experience - Italia - Airalo

    Airalo
    Airalo Italia

    2 settimane fa

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    Descrizione

    About Airalo

    Airalo is the world's first eSIM store that helps people connect in over 200+ countries and regions across the globe.

    We are building the next digital service that revolutionizes the telecom industry.

    We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity.

    Our team is spread across 50+ countries and six continents.

    What glues us together is our commitment to changing the way you connect.

    About You

    We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team.

    You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic.

    You do your best to flourish as an individual every day while working hard to foster a collaborative team environment.

    You believe in the importance of being — and staying — authentic, honest, positive, and kind.

    You are a good interlocutor with clear and concise communication.

    You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty.

    You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

    About the Role

    As a Content Specialist, Partnerships Experience at Airalo, you will work closely with the rest of the Partnerships division to create high-quality content across a variety of channels, including blog, email, and social media.

    The role will be responsible for developing and monitoring different content channels using analytic tracking tools and executing content strategies to increase brand awareness, generate leads, and drive conversions.

    Responsibilities:

    • Working directly with the Content Manager, Partnerships to develop content strategies aligned with Airalo Partners' short-term and long-term targets;
    • Developing an editorial calendar with input from Partnerships stakeholders;
    • Collaborating with Partnerships divisions to create and publish engaging content;
    • Optimizing content according to SEO and ASO best practices;
    • Using analytic tools to measure website traffic and user engagement metrics;
    • Managing content distribution to online channels and social media platforms;
    • Ensuring compliance with local laws (e.g., copyright and data protection);
    • Staying up-to-date with content developments and generating new ideas, including the use of multimedia to produce rich content.

    Requirements:

    • Bachelor's degree and 2+ years of proven content, SEO, and ASO achievement with a large B2B/B2B2C and/or SaaS audience;
    • Excellent understanding of SEO and ASO channel management and best practices;
    • Strong understanding of web/mobile app campaign measurement and attribution;
    • A strong understanding of keyword research with excellent analytical skills;
    • Experience creating multimedia content, including blog, case study, podcast, social, and video production;
    • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs;
    • Fluency in English, with impeccable verbal and written communication skills;
    • Good to have: Understanding of UX copywriting and technical content;
    • Ability to assess campaign performance, identify user behavior and creative opportunities, and manage cost-per-acquisition targets;
    • Experience working on international brands;
    • Experience working on cross-functional teams in an agile environment;
    • Experience in the travel industry;
    • Knowledge of eSIM and GSMA-related technologies and services.
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