Paid Media Specialist/Marketer- Italian Speaking - Lombardia - Origin Multilingual

    Origin Multilingual
    Origin Multilingual Lombardia

    2 ore fa

    Descrizione
    Paid Media Specialist/Marketer– Italian Speaking
    Location: Mantua, Italy (Hybrid)
    Our client is a leading company in the Mobility/Accessibility industry and is seeking to employ a Paid Media Specialist/Marketer – Italian Speaking - with a primary focus on the Italian market while operating as part of the central marketing team.

    The role is reporting to the Marketing Communications Director.

    The Paid Media Specialist delivers business growth through high-quality lead generation across paid digital channels, with a primary focus on the Italian market while operating as part of the central marketing team.

    Key to success in this role is effective collaboration with paid media agencies (with a view to bring paid activity in-house), strong performance oversight, and continuous optimisation of paid search and paid social activity to deliver efficient cost per lead and strong ROI across multiple markets.

    Collaborate closely with paid media agencies to shape and deliver paid search and paid social strategies aligned to business objectives

    • Take day-to-day ownership of paid media performance, monitoring spend, leads, CPL and conversion quality

    • Strengthen market visibility by identifying new keyword opportunities and monitoring competitor activity

    • Maintain up to date knowledge of market and competitor information from a digital marketing perspective, to ensure activity is relevant and impactful

    • Translate complex performance data into clear insights and recommendations for internal stakeholders

    Italian / English language fluency (spoken and written)
    At least 2 years' hands-on experience working on paid media campaigns (PPC and paid social)
    Experience with Google Ads (Search, Performance Max) and paid social platforms
    Knowledge of SEO and how paid and organic activity support each other
    Ability to analyse and interpret performance data to support decision-making
    Ability to translate complex performance data into clear, simple insights
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