Brand Manager - Roma, Italia - ABBVIE

ABBVIE

Azienda verificata

Roma, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Purpose:

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities:

Collaborate with Brand Team and In-Field Team members, facilitate crossstakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patientcentricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and nontraditional partnerships, omnichannel opportunities and multistakeholder initiatives in order to meet strategic brand objectives.
Ensure all infield materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Support Brand Team Leader in leading the brand team around a brand vision and objectives that are shared by all members.
Continuously encourage Brand Team members' collaboration and foster team spirit.
Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Bachelor's degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing
A previous experience within FMCG, Media and/or Digital/IT industry will be positively evaluated