Head of Marketing Cv - Milano, Italia - AstraZeneca

AstraZeneca

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Head of Marketing CV
At AstraZeneca we believe in the potential of our people and you'll develop beyond what you thought possible.

We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca.

The site provides a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca's priorities.

As a Head of Marketing Cardio Vascular in Italy, you will play a pivotal role to make a positive impact on changing patients' lives and contribute to the business strategy at national level.

Cardiovascular, renal and metabolic diseases are the areas in which AstraZeneca has always been strongly committed.

The company is working on the multiple disorders associated with the risk of cardiovascular and metabolic diseases, with the aim of reducing morbidity and mortality thanks to innovative therapies.

Recognizing the unmet clinical needs and the challenges that millions of patients around the world face in order to live with these interdependent diseases, AstraZeneca is committed to understanding how they interact and influence each other and how they can be treated simultaneously.

If you're inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.

MAIN DUTIES AND RESPONSABILITIES

Reporting to the Head of Franchise, you will manage all marketing activities of the assigned products to support company objectives, you will conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks incorporating results of analysis into product strategy.

The role broadly includes the following key components:

Lead development of brand strategy and marketing plans for assigned portfolio in the TA, which may include distribution channel solutions
Lead and develop the brand team including but not limited to performance management, talent management and career development
Participate in and evaluates market research and analyses promotions, public relations, and advertising associated with assigned brands/products
Work closely with directtoconsumer and managed markets teams to ensure successful positioning
Work closely with sales leaders to identify opportunities/issues
Manage the financial processes and TA forecast working with the CVRM Finance Business Partner
Participate in development of training for field/customer service personnel on brand information
Manage all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation.

ESSENTIAL REQUIREMENTS

Bachelor's degree
Significant and relevant experience (minimum 5 years) in a sales and marketing roles
Demonstrated leadership in crossfunctional team, communication, budget management, presentation and negotiation skills
Demonstrated Strategic thinking & business acumen
Experience in developing a strategy and executing on that strategy
Experience in managing complex projects
Understanding of stakeholder needs to guarantee the implementation of the brand strategy
Innovation mindset & influence capabilities
Focused on results and risktaking approach
Solid experience in people management
English language knowledge

DESIRABLE REQUIREMENTS

Previous experience in the TAs
Previous exposure and/or experience in other functional areas of the business such as Sales Training, Operations, Brand Team or Managed Markets