Regional Trade Marketing Manager Emea - Sesto San Giovanni, Italia - Campari Group

Campari Group
Campari Group
Azienda verificata
Sesto San Giovanni, Italia

2 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

Date:
Feb 21, 2023- Location: Sesto San Giovanni, Milan, IT- Additional Location:

  • Function: CCM
  • Seniority Level: Mid-Senior level
  • Employement type: Permanent
  • Workplace Type: Hybrid
  • Company: Campari International SrlCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.


Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.


Position context
Campari's Global Travel Retail (GTR) Team has the responsibility for both commercial and brand building activities within the channel.


The role is key within the team to drive the plan, execute, analyse and reporting of all trade marketing activities within the GTR channel in the EMEA region.

Bringing to life our strategic and channel objectives in alignment with the global brand plans.


A central wheel within the team, working in close collaboration with the commercial team and our regional duty-paid Campari colleagues, supporting success for our GTR business partners with our portfolio and working closely with the Global Strategic Marketing functions.


Playing a critical role in GTRs strategic evolutionary journey, as we build to our brand touchpoints in reaching and engaging the global travellers to amplify & accelerate global & local brand strategies and visions.


Key Responsibilities Deliverables

  • Channel and customers strategy: support in the definition of the channel, region, brand and customer strategy planning mid to longterm.
  • Ownership of the EMEA GTR promotional slotting boards, working alongside all stakeholders in the construction and maintenance of these promotional plans.
  • Best in class execution: striving to achieve best in class execution of all Campari touchpoints, within the region and channel.

Brands in scope:
full Campari Group portfolio.

Sub Channels in scope:
Airports, Cruises, Lounges, Airlines, E-Com.

  • Develop and manage agency network for the region. Managing trade marketing regional budget, briefing and coordinating key projects and tracking performance.
  • Activities planning & monitoring: consolidation and update of the promotional calendar for EMEA with respective allocation of commercial and trade marketing budget. Analysis and reporting of activities according to preestablished KPIs.
  • Merchandising tracking: collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf). Perfect Store model definition and implementation.
  • Consumer events: Coordinate and support the team to bring to life successful events.
  • Trade events organization: coordinates the organization of TFWA trade show and other industry related events in the region.
  • Brand induction and ongoing training: ensures training content is effective for the audience, up to date and in line with marketing guidelines. Coordinate with local Brand Ambassadors and/or deploys quality trainings across whole portfolio to front line staff and promotional teams. Track effectiveness of the training and explore ongoing development of training materials and delivery methods, to engage and maintain motivation.
  • Business planning: input and alignment with the mid/longterm business unit plans. Formulate and execute a tight strategy to deliver to the plans. Eyes and ears on the ground for progress reports, additional opportunities and threats.
  • Budget management: manage the investments to build the brands and products within the channel and achieve longterm sustainability and a positive return on investment (where required).
  • Creative Thinking: Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to the business relationship.
  • Brand Ambassador: Acquire indepth understanding and knowledge of the brands, shopper need, channel and customer dynamics and the categories. Impart this knowledge and the enthusiasm across all stakeholders.

Key Relationships

Internal:

GTR Marketing & Trade Marketing, GTR Regional Director and GTR Commercial Team,

wider Marketing, Trade Marketing and Commercial community within GTR, Regions, Domestic colleagues.


External:

Business partners/customers, agencies, industry groups and retail teams.


Experience & Education

  • 5+ years' experience in Trade Marketing/Marketing, with 3+ years in GTR channel.
-
GTR channel experience is mandatory
:


  • Spirits Industry experience is a strong plus.
  • International experience in the EMEA region.

Required Skills & Traits

  • Master of trade market
Altri lavori da Campari Group
Vedi tutte le offerte di lavoro di Campari Group