- Seasonal catalogue building
- Coordinate online merchandising activities (ad hoc page creation, product sorting, cross-sell and up-sell, etc)
- Pricing maintenance activities, including promo and end of season sale price uploads/updates.
- Upload of content on the site CMS including but not limited to homepage banners, page headers, promotional banners and other assets when needed.
- Support marketing with online content activities, both text, imagery and links for banners and newsletters ensuring products featured in marketing content are always seasonally relevant and aligned to commercial strategy.
- Take care of the products and categories supporting SEO optimization.
- Help with site testing and bug reporting both for maintenance activities and new projects.
- Understand company strategy and contribute to the action plan to reach goals
- Participate to sales, margin and cost budget for each business unit
- Manage sales analysis, reporting, individuate opportunities to maximize sales and margin.
- Contribute to ecommerce commercial calendar, content, promotions and markdown activities aligning with retail, wholesale and marketing.
- Collaborate with operations team for UX-UI analysis and A/B tests with the goal of optimizing on site experience and conversion rate.
- Work with the DTC planning/buying team to define the right assortment for ecom channel based on sales history, trends, company goals
- Manage catalogue build and product content production and go live in line with seasonal timelines to meet commercial needs
- Roll-out all web merchandising activities such as product sorting, on site search management, cross sell and up sell based on business goals and collection architecture
- Manage merchandising KPIs analysis about sales and stock and reporting on a daily, weekly, monthly and seasonal base; identify opportunities and manage actions accordingly
- Stay abreast on trends and technology and suggest tools implementation for enhanced merchandising or brief the technical team based on needs
- Build business cases to foresee performance/ROI of a commercial calendar actions / project
- Support site maintenance and new features development by performing UAT
- Understanding cross department dynamics, build the eCommerce go to market calendar, maintain the calendar constantly updated
- Brief brand marketing team for product imagery and ensure it is relevant and consistent for the brand and meets commercial needs at the same time, coordinate for product publication calendar
- Coordinate the execution and maintenance of the website SEO strategy with the Digital Marketing Agency
- Liaise with agency for Digital Analytics needs and insights
- 2+ years experiences as same/similar role in an e-commerce department that give you DTC channel understanding and omni-channel approach in a multicultural environment
- Experiences with online merchandising tools (google analytics/adobe, onsite search, upsell/cross sell tools, personalization) to manage web storefront, curating product categories, product pages, ad units, etc.
- Experiences with performance marketing activities & SEO
- You are fluent in English as main language in the team is English
- French or Italian will be a plus
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E-commerce Trading and Merchandiser M/W - Milan, Italia - Rossignol Group
Descrizione
Looking to be part of the development of a major global player in mountain sports?
Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We continue our heritage through the development of our ski, mountain bike, outdoor equipment and textile ranges.
Our ambition is to be the benchmark for mountain sports in both summer and winter.
In our Milan office, in an international context, we are looking for a E-commerce Trading and Merchandiser M/W
Join our exciting journey and let's create the most exceptional outdoor experiences in all seasons
The Role :
You are responsible to drive and execute online commercial, merchandising and product content strategy and related activities across Rossignol and Dynastar-Lange online store in North America. You work with European Headquarters teams, product managers, digital marketing and customer service. This role reports to the Ecommerce Trading & E-merchandising Manager.
Your missions will include :
TRADING:
WEB MERCHANDISING:
CONTENT:
SEO & DIGITAL MARKETING:
Your profile :
You have :
Your skills :
Your expertise gives you solid Excel skills, and strong knowledge of ecommerce platforms (Salesforce, Magento, etc) that allow you to work back-end administration to manage web storefront, curating product categories, product pages, ad units, pricelists etc.
- You have a solid analytical background and skills.
Skills and interest of ecommerce systems, internet technologies and user shopping journey insights to drive merchandise sales, customer acquisition and retention.
About you :
You are well known for working with tight deadlines and you know how to manage workload autonomously,
You are rigorous by nature, and you pay attention to details and precisions,
You are kwown as proactive and curious which facilitates learning and adaptation to change.
And of course passionate about winter and outdoor sports such as Ski or SnowboardingJoining the Group and its Rossignol brands also means :
•Continuing your career growth thanks to managers who care about the well-being and skills development of their teams, in particular through innovative projects.
•Committing to cultural diversity, gender equality, and supporting the employment of disabled workers within our company.
•Being proud to work for a responsible company committed to sustainability.
•Enjoying attractive prices on our brand, meal vouchers, and much more.
