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    Marketing Automation Specialist with Eloqua skills - Milan, Italia - Publicis Sapient

    Publicis Sapient
    Publicis Sapient Milan, Italia

    Trovato in: Talent IT C2 - 1 settimana fa

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    A tempo pieno
    Descrizione

    Job Description

  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.

    • Qualifications

  • Advanced Eloqua Proficiency : Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
  • Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.
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