Brand Leader Gynecological Cancer - Milano, Italia - AstraZeneca

AstraZeneca

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

At AstraZeneca, we believe in the potential of our people, and we'll develop you beyond what you thought possible.

We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to
MIND (Milan), one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca's priorities.

In the last 15 years, AstraZeneca has built and strategically acquired one of the most promising Oncology pipelines in the industry.

We are helping patients by redefining the cancer treatment paradigm.

Our approach is focused on using ground-breaking science to further our understanding of cancer and make a positive impact on changing patients' lives.

As
Brand Leader Gynecological Cancer you will be accountable for managing all marketing activities of assigned product to support company objectives.

MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Head of Marketing Gyn/GU you will manage all marketing activities of assigned product to support company objectives, conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks.

You may work on the determination of distribution channel solutions (including digital, social media) and working closely with Global and Other Marketing Companies' teams.

Your responsibilities will comprise the following aspects:

Leads development of brand strategy and marketing plans for assigned brand
Defining marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives, and in line with the Italian legislation and AstraZeneca compliance and procedures
Leading cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actions
Working with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats
Providing promotions, public relations, and advertising associated with assigned brands/products
Guarantees support and engagement with Field Force
Participates in development of training for field/customer service personnel on brand information
Works closely with sales leaders to identify opportunities/issues
Achieving annual brand plan by coordinating crossfunctional teams
Ensuring high Corporate image around Scientific Community
Maintaining and developing the relationship with KEEs (project, meeting and publications) and with HQ for Global/Region projects
On the entire BSP process planning and implementation, be the point of reference internally and externally
Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

ESSENTIAL REQUIREMENTS

Business or Scientific Degree
At least 4 years of marketing experience in healthcare or biopharma industry
Experience in launching products
Indepth understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources)
Ability to lead and/or engage crossfunctional working groups and teams
Excellent project management skills
Exceptional analytical and conceptual thinking skills
Strong communication skills
Successful record of creating and deploying digital content & channels
Proven experience of engaging with and leveraging insights from external customers e.g. KEE's, prescribers, patients and payers
Comfort operating in a highly regulated environment and industry
Strategic approach & Strong focus on results
Courage on taking decisions
Entrepreneurial spirit and innovation mindset
Excellent communication and team working skills
Proficiency in English and Italian

DESIRABLE REQUIREMENTS

Sales and/or Sales Leadership experience
International Experience
Experience in oncology

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.

We're opening new ways to work, pioneering ground-breaking methods and bringing unexpected teams together.

Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.

In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious w