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Digital Marketing Platform Specialist - Milano, Italia - Generali Italia

Generali Italia

Azienda verificata

Milano, Italia

1 mese fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Generali is a major player in the global insurance industry - a strategic and highly important sector for the growth, development, and welfare of modern societies.

Over almost 200 years, we have built a multinational Group that is present in more than 60 countries, with 470 companies and nearly 80,000 employees.

Our Group aims to become the standard bearer and industry leader in the European retail insurance market, building on our existing base of 50 million retail clients, out of an overall total of 72 million.

Generali Investments Holding S.p.
A. guarantees a solid framework of services designed to support various asset management activities. Key elements include back-office activities, organized to provide maximum efficiency, advanced reporting systems and sophisticated technological infrastructures. The company also acts as a holding company, retaining share capital in the boutiques and Generali Investments' companies.

COO Product Distribution & Boutique Ops Coordination function oversees operational activities to support the development of the Product & Distribution business line and coordinate the collaboration with Active Management Boutiques from an Operations standpoint.

Manage the Generaliinvestments websites ongoing maintenance and future improvement with internal and external stakeholders
Define and implementing a marketing automation and B2B conversion strategy align with business objectives, product launches, crossselling, periodic industry events, partnerships, available content, ad hoc communication
Improve nurturing processes and personalization. Be the specialist of the tool and ensure best possible deliverability of messages
Assist sales and marketing teams to generate qualified leads from our website and digital channels, and measure their maturity according to their behavior
Create analytical and followup reporting, analyze global sales KPIs and propose action plan to pilot activity
Challenge the actual process or setup and suggest improvements. Increase conversion rate through A/B testing
Assist in establishing and promote marketing automation guidelines, best practices, and standards
Define business requirements for the development of the digital tools;
Monitor project activities and manage the relationship with internal and external parties involved in the project;
Manage the websites projects, by updating and optimizing their efficiency;
Support the "Marketing" team to introduce new tools;
Prepare reports and analytics dashboards;
Plan and implement various marketing tools and operationally contribute to business and marketing objectives;
Create and implement innovative solutions to achieve business objectives and measurable results
Define operational success metrics and evaluate impact of activities to support business growth
Analyze data and insights to help on guiding strategy and implementation of marketing solutions
Embrace evolving technologies to enable advanced solutions and improve customer experience
Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines

Requirements:

Master's degree in Digital Marketing, Finance, Computer Science;
Knowledge of digital marketing and strong ecommerce sense;
Proven experience in digital processes redesign, A track record of gaining an understanding of customer needs and delivering effective, impactful marketing solutions;
A track record of using data and analytics to optimize and improve performance as ongoing efforts;
Experience and ability to work directly with suppliers on campaign management, web page creation and UX/UI design end to end for an asset manager;
Strong project management, coordination, and presentation skills
Excellent knowledge of Microsoft Office, especially Excel and PowerPoint
Excellent knowledge of English, both written and spoken
Experience in asset management or in investment banking institutions and knowledge of financial markets would be preferable

Soft Skills:

Problemsolving and analytical skillset
Ability to drive topics and deliver results even under pressure and time constraints
Passionate about data management and eager to suggest or introduce innovative ideas
Strong attitude towards digital and innovation
Excellent interpersonal skills, team player
Selfconfidence, autonomy, and intellectual curiosity
Methodical, precise, and good listener

Generali is proud to be an inclusive employer that considers applicants regardless of gender, gender identity, sexual orientation, ethnicity, disability, religion, political views, marital status or philosophy of life.

If you have a disability or special need that requires accommodation or assistance we will support you during the selection process.

If you have a disability or special need that requires accommodation or assistance, we will support you during the selection process.