Media and Performance Marketing Manager - Milano, Italia - Michael Page International

Descrizione

Media and Performance Marketing Manager
Categoria: FMCG (Fast Moving Consumer Goods)
Luogo di lavoro: Milano e provincia

For an Italian Beauty Company based in Veneto we're looking for a Media and Performance Marketing Manager will be responsible for leading and overseeing all aspects of media strategies for the organisation. This role requires a strategic thinker with strong leadership skills, exceptional communication abilities, and a deep understanding of various media channels and trends.

The Media and Performance Marketing Manager will have the following key responsibilities:

1. Media Strategy

• Develop and execute a comprehensive media and communication strategy, maintaining a unified brand presence while tailoring content to specific channels, aligned with e-commerce objectives, target audience, and brand identity.
• Develop the social media strategy to drive the engagement and growth through innovative campaigns, community building, and influencer partnerships.
• Monitor digital trends, emerging technologies, and practices to continually enhance the organization's digital communication strategies.
• Cultivate relationships with internal and external key stakeholders (as agencies)
• Manage media budget, allocate resources effectively, and set performance goals for each channel and initiative.
• Monitor and analyse media performances, providing regular reports to leadership.

2. Analytics and Measurement

• Define KPIs for content and digital communication.
• Monitor and analyse the effectiveness of campaigns, content engagement, and media investments, and use data-driven insights to refine strategies.

3. Team Leadership

• Manage and mentor a team of digital specialists.
• Set clear goals, provide regular feedback, and foster a collaborative work environment.
• Encourage professional growth and development within the team.

4.Collaboration and Cross-Functional Alignment

• Collaborate with internal teams such as content, sales and product to ensure media investments are aligned with overall business objectives.

Requisiti: The Media and Performance Marketing Manager has the following qualifications and requirements: Master's degree in Economics. Relevant experience in Beauty. B2B is a plus. Proven experience (7+ years) in media, communication strategy in digital driven companies with a track record of successful campaigns and initiatives. Deep knowledge of digital, social media and analytics tools. Excellent skills in the main Performance levers (SEA, Re-targeting, Affiliation, Performance display) and SEO. Strong knowledge of Google Analytics; GA4 is a plus. Excellent written and verbal communication skills, with a keen eye for detail and storytelling. Experience in building relationships with media, influencers, and key stakeholders. Creative thinker with the ability to develop innovative content and strategies in line with target. Strong analytical mindset, capable of interpreting data to optimize strategies and tactics. Strong leadership and team management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Fluent in Italian and English is mandatory, French is a plus. Titolo di studio minimo: Comune e/o quartiere: Milano e provincia