Zacharias 🐝 Voulgaris

1 anno fa Β· 2 min. di lettura Β· visibility 0 Β·

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The Social Media Spectrum

The Social Media Spectrum

Lately, I've been pondering on SM a bit, partly because it is a popular strategy for spending time these days and partly because it seems to be the most effective way to promote something. So, instead of trying to bin SM into neatly defined categories like in the previous SM article I wrote, this time I’ll attempt to explore the spectrum SM lie on, based on their effect on their users.


Note that this is a very simplistic approach to an overly complex matter and it may not be representative of the situation. After all, things like an SM’s privacy policies need to be taken into account too before evaluating an SM platform. However, the proposed heuristic can be a useful aid in assessing whether an SM is worth your time or not, in general.


This heuristic has to do with how much long-term satisfaction you derive from using the SM at hand. A proxy for this is how likely you are to return to it after a hiatus of, say, 3 months. In other words, if you were to do a digital fast for that SM, would you really miss it enough to return to that old habit? Or to put it another way, would you ever regret spending time in that SM?


On the far left side of the spectrum, we can put all those SM that provide you with transient satisfaction and which you're least likely to miss after you take a break from them. Things like Facebook, for example, are more likely to fall there. As for the other extreme, that's where those more fulfilling platforms are likely to be found. SM like beBee are akin to that side of the spectrum. Naturally, where each SM lies depends on how each person uses it, so bear with me for a minute as I explain my rationale.


SM that provide limited satisfaction in the long term are SM that are optimized for one thing: regular engagement through little to no effort. Anyone can check those SM every few minutes, interact with some content there, and not break a sweat. It's almost like a game that requires no skill, like some idle games out there (seriously that's how they are called). In other words, even a pet could do it.


On the other hand, SM that provide a lot of satisfaction in the long term are SM that expect the user to do something to earn this satisfaction. This can be reading something, engaging in a discussion about something, and even producing new content. Naturally, this sort of SM are not as popular since it’s much easier to just share something you come across on the web, instead of painstakingly put all those words (and images) in order, running the text through a spell-checker, proof-reading the whole thing, and sharing it with the world. All the while, when you put something like this out you are taking a risk since someone may find it offensive or just plain wrong, because it may not be aligned with their values or convictions. Also, the fact that some people may not be able to express their disagreement in the most diplomatic manner may make things more challenging, especially if you have a sense of pride for your creation.


Naturally, most SM are bound to fall somewhere in between those extremes. Where exactly depends on your contacts, the content you engage with, and your perspective, among other factors. That’s why this sort of assessment of SM is highly subjective and may not scale very well as a KPI of sorts. In any case, if your content is good, it is likely to add at least some value to your brand regardless of where you promote it. If you choose to engage with your audience, however, in an intelligent manner, you may want to be more eclectic regarding where you do that. Cheers!


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Commenti

Fay Vietmeier

1 anno fa #19

#18
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee Blessings back my dear Professor and "best bee-friend" ;~)

#17
Fay Vietmeier You are even closer now my spiritual mentor

Fay Vietmeier

1 anno fa #17

#16
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee My dearest Professor ... this is why I am engaged on beBee ... you are a wonderment and a wonderful ambassador Javier \ud83d\udc1d CR I feel exactly the same "You are a close friend even though you are thousands of miles away" I have learned that "God is the Master-Weaver" ... I'm blessed that He wove you into my path "Pearl-seekers are pearl-finders" (one of my drafts) "I do not cease to give thanks for you ... remembering you in my prayers"

#14
Fay Vietmeier As much as I am curious to know how peaceful you are dear Fay with yourself. I am sure most people need to have this peace you have in your heart. Thank you for your very kind words. You are a close friend even though you are thousands of miles away (WOW@ this is a paradox for you) Cheers

Fay Vietmeier

1 anno fa #15

#9
Jerry Fletcher Thank you for saying what I'm sure many bees feel ... ... satisfaction comes from the engagement. sometimes it is just being able to read real thinking. At times it is in brief but fulfilling conversations. Once in a while I want to feel that my ideas touched somebody. The interaction is, for me, the way to weigh the worth." ... most especially to have your "ideas touch someone" ... to challenge thinking ... to change hearts or attitudes ... I find that purpose-full ;~)

Fay Vietmeier

1 anno fa #14

#13
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee THAT my dear Professor reflects much about you ;~) I was going to ask you about it but then you saved me the trouble ;~) Sadly, many people are "conformers" ... This reminds me of fish flowing with the stream ... down stream A questioning mind is a great gift ;~) "I have no special talent. I am only passionately curious" ~ Einstein

#12
Thank you, but we must have the courage to correct for our typos.I could have deleted the comment and replaced it with with a new one without the typo. Then I decided it is better to correct a typo than run away from it.

#11
I'm sure no-one thought you meant 203% my friend!

#7
Fay Vietmeier There is a horrible typo in my previous comment. I typed Only 203% and I meant 2%-3%.. Instead of a slash I typed 0 which are close on the keyboard.

#9
Same here, Jerry. I remember stopping beBee for a while once (I didn't have much to share at that time). The fact that I returned and was even more engaged with the platform was evidence for me that there was value in it. Cheers!

Jerry Fletcher

1 anno fa #9

Zacharias, My satisfaction comes from the engagement. sometimes it is just being able to read real thinking. At times it is in brief but fulfilling conversations. Once in a while I want to feel that my ideas touched somebody. The interaction is, for me, the way to weigh the worth. And so it goes.

#7
Fay Vietmeier True my friend. But my expectations are in line with observed human behavior on social media and everywhere. Only 203% are genuinely engaged, with around 15% early adopters. That is why we suffer from group think. Most people are conformers. Is this a disguised form of laziness and shallowness? Yes, at least to some extent. Sp, I expect the engaged to remain engaged and that some early adopters as well. Percentage wise we are talking about 5% of all readers of a post, to give one example.

Fay Vietmeier

1 anno fa #7

#6
Ali \ud83d\udc1d Anani, Brand Ambassador @beBee You once said" shallowness is spreading" ... corona pales in comparison Pretty sure "shallowness is a close cousin of laziness" ... "even a pet could do it ... ... regular engagement through little to no effort" makes one think ;~) A confirmation of the irony of "social media" ... which often turns out to be "social distancing" ... Everything is a sowing & reaping ...

Zacharias \ud83d\udc1d Voulgaris In my view, no social media platform is vivid without genuine interactions from the readers. You read some comments and they praise or criticize with no reason. Other comments are searched and enriched with one or two key references and quotes. You feel the effort int heir writing. I dealt with this topic in my presentation Comments with no moments (UM)- UM to make moments momentum. . https://www.slideshare.net/hudali15/comments-with-no-moments I am saying this in response to your lines "SM that provide limited satisfaction in the long term are SM that are optimized for one thing: regular engagement through little to no effort. Anyone can check those SM every few minutes, interact with some content there, and not break a sweat. It's almost like a game that requires no skill, like some idle games out there (seriously that's how they are called). In other words, even a pet could do it". Now, the latest posts and here on beBee such as yours and mine have received much less attention than before. Is it because of the corona virus, because of us the authors, or is it something else? Time will tell.

#2
That's true. Not every platform scales well and some of them are better than others. Hopefully, beBee will pass this test! I don't think there is a perfect platform out there. That's why I respect those that make an effort to evolve, like Minds for example. Not everyone likes this sort of change, but overall it's beneficial. Like Taleb would say, antifragility in the whole means that some parts of it will have to be fragile (and eventually sacrificed in a natural way). Yes, outliers are not something that most algorithms can handle well. That's one of the reasons the Ozone Hole remained undetected for so long (it was an outlier reading that was dismissed until someone eventually took notice). It's likely that many people who are on beBee and other alternative SM are outliers of sorts for the other, more established SM. Diaspora would have been my favorite SM if it were less niche. However, it seems that those behind it wanted only the top power users of the web to be part of it. This SM seems so exclusive that it makes Mensa look inclusive! However, there are other privacy-oriented SM out there, Minds being the one that seems the most promising. Thank you for the insightful response.

#1
I agree. Satisfaction for me is similar, though I do find certain less tiring tasks, such as a short buzz on LI satisfying at times. However, whenever I post something on beBee, satisfaction has a more long-term effect as it is often a growing experience. It is indeed difficult to find a post in some SM, something that makes me wonder whether the platform does that on purpose. This may not be a problem for some people who don't care about revisiting their posts ever again, but for me, it's a nuisance. The fact that beBee (and some other SM) makes it easy to find what you are looking for is definitely a plus. Yes, the writers that don't bother to engage with anyone else are a bit of a pain point of beBee lately. I wonder if it's a side-effect of the Covid-19 situation, or if it's inevitable as the platform grows larger. Thank you for your insights and for the share!

I'm currently on my phone and it's not easy to type much. Will respond to both of you once I'm back on my computer. Cheers

CityVP Manjit

1 anno fa #2

How I engage online was originally dictated by a spectrum - that was back then https://www.bebee.com/producer/@cityvp/learning-journey-56 and learning journey 56 simply means my learning journey from the age of 56. I am currently in learning journey 59 which is my present age this year in 2020. It is not important to me where Facebook, beBee, LinkedIn, Twitter etc fall in a spectrum of competitors - there are only a few platforms out there that can handle things at scale and I can count them by the fingers on my hand. It makes more sense for me for the user to plot out the spectrum of my interest rather than the provider seek their spectrum. I call my process "Renaissance" now and in terms of platforms Twitter used to be my primary platform until beBee came along. Recently I found it easier to utilize the groups at LinkedIn than the hives at beBee because the controls and accessibility has changed. It is never a perfect system but providers are not obligated to transform their platforms solely for my personal requirements. I am what statisticians call an "outlier" - I do not resemble or do what the majority or mass of people do, in terms of say LinkedIn's algorithm I am a statistical aberration. That is why that algorithm spits me out, not because I am being singled out - I am simply statistically irrelevant to the design of the LinkedIn platform, I am an anomaly and anomalies are treated like a virus to be guarded against to protect the diverse user base of the platform. This is where Diaspora fell short, a privacy placed platform built strictly for the individual and was built in a way Facebook would never dream of designing their platform. https://diasporafoundation.org/ but it has been designed by techies in a way that scares off regular people so its greatest limitation is that it cannot generate diversity. Diaspora solved the privacy problem but no one wants to go there.

Ken Boddie

1 anno fa #1

Satisfaction for me, Zach, is measured by the amount of interaction resulting from effort. If I’m publishing a post then satisfaction comes from a large number of meaningful comments ie comments with some degree of depth and/or pwit beyond the minimal β€œGreat post”, Similarly, for effort involved in meaningfully commenting on the posts of others, satisfaction comes with meaningful acknowledgement back from the author. I continue to dabble with Facebook, have spent years puting effort with little reward into LI, and have tried a few other platforms, but beBee is the only one over the last 4 years that has given consistent reward for effort. The other thing I suggest worthy of consideration is how easy or difficult it can be to find a post which I may want to revisit, reread and eventually post a comment on. Again beBee is unique in this regard, with the ease of minimising the number of posts on my own wall and the option of saving posts to various hives. Finding posts to revisit on other platforms can be very difficult by comparison It’s unfortunate that, over the years, many of the benefits and uniqueness of beBee have been diluted by writers who wish to be read but who do not read the posts of others, hence minimising interaction and satisfaction in the long term for everyone.

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