Zacharias 🐝 Voulgaris

3 anni fa Β· 2 min. di lettura Β· visibility 0 Β·

chat Contatta l'autore

thumb_up Rilevante message Commentare

Why LinkedIn Is Fading Away (Even though It May Still Be Useful)

Why LinkedIn Is Fading Away (Even though It May Still Be Useful)Linked [T]}

Back in the day, when Social Media (SM) were something new and untainted, there was some diversity present, even if there weren't that many platforms around. When LI entered the picture, it brought about a very important niche in the SM spectrum: a social medium for professionals. Unlike FB, it targeted a different kind of users, those willing to share something insightful and more useful than cat pictures and funny videos. The fact that Google+ tried to copy it to some extent some years later, goes to show that it was doing something right. However, Google+ ended up veering more towards FB instead, showing that perhaps LI wasn't doing its job that well after all!


Fortunately, once LI reached enough users, it attracted the interest of a certain tech giant, that went on to buy it. It's not clear if this was because LI felt it had reached its peak or because it just didn't care any more. So, the fact that it was all downhill from there can't be attributed entirely to MS taking over the SM platform. After all, despite what people think about the tech giant, it knows what it's doing and really makes an effort to improve things (even if it sometimes fails miserably, as in the case of Skype, which is now slightly better than a tin-and-chord phone, when it comes to quality).


Perhaps the root of the issue with LI lies in the fact that it did (and does) a terrible job at promoting some of its users (the so-called influencers), or assessing the content quality. Although in the past couple of years it's made an effort to improve itself through acquiring feedback from its most engaged users (I was one of them), it never really acted on the most promising feedback it got. In fact, over the past few months it got worse, as it was clearly imitating other more successful SM, such as FB (even if the latter has the same quality issues as LI). This was reflected in the various posts that contaminate the web with their presence, things like highly biased articles, sensational posts closer to click-bait than an actual article, and a lot of misinformation.


The fact that there are now a lot of fake users on that social medium goes on to show that LI cares mainly about getting more content online, more shares, more likes, and more "articles", rather than anything resembling quality content (or even original content for that matter). Nevertheless, it has enough real users online to care about all this, while many of these users are actual paid users unwilling (or even unable) to leave since they don't know of anything else they could use (perhaps they are not fully convinced about beBee!). All this inevitably makes LI still useful since a post there is bound to attract more eyeballs than any other SM geared towards professionals (although Twitter is also a worthwhile possibility).


After doing a 4-month detox of LI, I started using it again, but not in the same way as I used to. Now, I merely enlarge my network there and directly communicate with people who have something to say. Apparently if you use LI for that purpose only, the toxic effects of the platform are mitigated. After all, I don't have time to read the moronic comments that often follow the posts of this or the other self-proclaimed guru, a situation resembling a cult more than a professional networking group. Also, I don't have the energy to argue with the various fanatics who still confuse Machine Learning with A.I. and would rather listen to their influencer of choice just because he posts a pretty image to support his view, rather than listen to someone who has done a PhD on the topic in one of the top universities in the continent.


Maybe that's the way things evolve in the SM realm and I was just too naive to think that something that had value would continue to do so after a few years. Whatever the case, I'm glad LI has started to fade, as this creates an evident void that is being filled by other, more quality-oriented, SM platforms that care more about their users than KPIs or whatever it is that LI cares about. Perhaps once LI's managers realise the inevitable demise of their platform, they'll start imitating some other social medium and improve their platform. Hopefully they'll make a good choice this time!


thumb_up Rilevante message Commentare
Commenti
Claire L Cardwell

Claire L Cardwell

3 anni fa #23

#23
Phil Friedman - sorry for the late reply to this one. My core business is residential architecture - so I actually get a better return from promoting relevant blog posts on Facebook community groups (I love Northcliff/ Linden / Sandton etc. etc.) than I ever have on LI or Google +. LI has resulted in me getting more supplier contacts and a few construction contracts & 2 requests for work (which didn't pan out). However I do think it's v. important to have a detailed LI profile so that potential clients/contacts can learn more about you professionally and what your experience is. In fact having a detailed LI profile saved my bacon with SACAP during the whole Keegan Reddy debacle.

stephan metral 🐝 Innovative Brand Ambassador

LinkedIn brings value to recruiters for 99% of the reasons and recruiters are a minority of users, while it has shown some huge strategy and programming mistakes. Digital Resume Database, that is what LI is about, and not really a Social Media platform in its core. It's also a fantastic tool to map update decision making positions inside a 10 000+employees company. For a user Li is a practical knowledge base info repository to build a series of one pager CVs. Because Hiring managers do not read all about your profile and execs are not well preparing their interviews. And that is the reasons why LI fades away slowly but surely from the recruits/users standpoint. Great article Zacharias \ud83d\udc1d Voulgaris

Phil Friedman

Phil Friedman

3 anni fa #21

#21
I don't know about your core business, Claire L Cardwell, but an incredibly large number of marine industry people, including C-suite execs, are on LinkedIn. And what I have found is that LI's strongest value is in enabling one to bypass the secretarial gatekeepers and reach directly to make contact with decision makers who would otherwise be inaccessible to a cold contact. I find that, if you have a full profile with photo illustrated samples of prior work and an archive of industry-relevant articles, an invite to connect is often answered in the affirmative. Then a short message asking for a short telephone appointment to pitch an idea you've been "kicking around" (not too much info in the message is the key to creating curiosity) often results in a one-on-one telephone conversation. I agree that, unless you're a life coach or an online psychic reader, you're unlikely to actually "do business" on LI. But if handled properly, it can help get you into the door, figuratively speaking, to make your pitch. Cheers!

Zacharias 🐝 Voulgaris

#21
Well, that's what happens when a SM platform tries to mimic FB :-)

Claire L Cardwell

Claire L Cardwell

3 anni fa #19

I find it really ironic that I get more 'views' from a link to an article I've written elsewhere compared to one directly published on LI... I do get a few leads from it, but the platform has definitely dumbed down over the last few years.

Lada 🏑 Prkic

Lada 🏑 Prkic

3 anni fa #18

For me, the magic of all social media platforms is fading away. It is normal to become saturated with what is offered on social networks. The fake profile issue is present on all social media, not just LI. I use LI primarily to stay in touch with the engineering community where I've built good relationships with many people over the years. We all have our reasons, and every platform has its pros and cons. We should be social media realists in seeing the benefits but also pitfalls.

Lada 🏑 Prkic

Lada 🏑 Prkic

3 anni fa #17

For me, the magic of all social media platforms is fading away. It is normal to become saturated with what is offered on social networks. The fake profile issue is present on all social media, not just LI. I use LI primarily to stay in touch with the engineering community where I've built good relationships with many people over the years. We all have our reasons, and every platform has its pros and cons. We should be social media realist in seeing the benefits but also pitfalls.

Franci 🐝Eugenia Hoffman, beBee Brand Ambassador

I feel LI still has its place in the SM world, especially when it comes to generating business. Other than that, it lacks luster and is buggy. Seems I read the groups are making a comeback??

Zacharias 🐝 Voulgaris

Thank you guys for your feedback. LI is indeed still quite useful, as you pointed out. That's why I still keep an account there active. It fails to deliver the promise of a SM platform though, where engagement (real engagement, not just likes and shares) is at the forefront. Perhaps it hasn't managed to get this point across, like beBee and other mature SM have. I haven't given up on it yet. Just wanted to point out that it's not what it used to be and that it's high time people considered other options. Otherwise, it will eventually become another sad story, like this SM by Google (not Google+, the one before that) which made a splash when it came out but no-one remembers it anymore...

Bill Stankiewicz, 🐝 Brand Ambassador

#1
Great points here I agree Ali

Bill Stankiewicz, 🐝 Brand Ambassador

Yes, still useful. Bill Stankiewicz, @Savannah Supply Chain

Javier 🐝 CR

Javier 🐝 CR

3 anni fa #12

LI is very useful.

Phil Friedman

Phil Friedman

3 anni fa #11

I follow you, Zacharias \ud83d\udc1d Voulgaris, because your pieces are insightful and always strike a chord with me. As well, you seem to be one of the half-dozen people in the universe (including me) who recognizes how much (probably as much as 98%) of what is written and claimed about Ai is pure lies and BS. For example, the now nationally advertised online recruiting firm that makes a big fuss about its application of Ai to finding candidates "exactly" suited to an employer's needs -- then clearly (if you look at their results) evidence the use of little more than a crude, unintelligent keyword match algorithm. (Sorry, I just had to get that out.) Cont. Pt II...

Phil Friedman

Phil Friedman

3 anni fa #10

Zacharias \ud83d\udc1d Voulgaris - Pt II - Concerning LinkedIn, although the Publisher is dead (no distribution because LI chokes it down to almost nothing) LI can still be used to generate business. In fact, it is the only platform I've ever used to which I can directly trace the paying consulting gigs that resulted from contacts made initially on the platform. And in my case, we're talking about a fairly significant total dollar number for gross revenue over the past ten years. However, on LI, I've built a network there of 7,000 connections and followers (not that many when you realize that John White, MBA has more than 30,000) who are 90% in my core industry. And I've switched over to using the Update feed to post short introductions to articles that I've published and which reside elsewhere than on LinkedIn. One that just posted a few days ago has accumulated more than 5,300 views and significant engagement. Anyone who'd like to see how that works can go to: https://www.linkedin.com/feed/update/urn:li:activity:6438512523355439105 Cheers!

Zacharias 🐝 Voulgaris

#10
Perhaps they just don't care any more. Hopefully one day enough people realize that and decide to reciprocate the sentiment (or lack thereof), migrating to other SM platforms...

Neil Smith

Neil Smith

3 anni fa #8

LI started out as a glorified job board and developed into a much more generally useful site through the input of a wide range of users. As more control has been exerted by site management and the input of users has become less varied the site has become less interesting and in some areas less useful. From a personal point of view the biggest user negative is that the site is so incredibly buggy. When I used the windows phone app it was limited and crashed occasionally. Now that I have the android app it crashes a lot and the only advice given is to uninstall and re-install the app. Switch off, switch on again. No-one needs an expert for that calibre of advice. I really don't understand how a software company can have gotten a flagship site so messy.

Zacharias 🐝 Voulgaris

#7
That's a good point, Kim. It seems that as far as content is concerned, LI is the digital equivalent of tabloids :-)

Neil Smith

Neil Smith

3 anni fa #6

Apart from the well documented fails in original publishing and dissemination of articles, one reason I do less on Li than before is the bugginess of the site and especially the app. Nothing else crashes so of

Pascal Derrien

Pascal Derrien

3 anni fa #5

#4
indeed that said I still get business out of it because this is the business persona I promote over there as a recruitment marketing agency I cannot even consider beBee as a tool I need to invest in and that's the reality but I enjoy promoting my other persona :-)

Zacharias 🐝 Voulgaris

#2
You are absolutely right, Pascal. LI is not a publishing platform any more and we all ought to adjust our expectations accordingly. Yet, many people still publish on it and a zero is turned to a hero, because the LI users who don't know any better choose to engage with those "content creators." That's why there are so many marsh-mellow-y posts there, saying things that no-one could ever disagree with, since the LI users that follow these "content creators" like to have their ears caressed with nice things, while anything that is even remotely critical of something else is viewed as negative and therefore bad. That's why it's probably best to approach this social medium with detachment, focusing only on recruitment and stuff, rather than content.

Zacharias 🐝 Voulgaris

#1
I agree that something shared on LI gets more attention. The fact that there are more users there alludes to that, while it's also quite likely that your network there is larger than your network on beBee. However, I think it's good to distinguish between engagement and useful engagement. LI may get many people engaged in an article, fetching many likes and shares but is anything really accomplished this way? I find the creation of meaningful connections here on beBee better than that of LI, even if the numbers in beBee are smaller. I guess it all depends on what someone is after.

Pascal Derrien

Pascal Derrien

3 anni fa #2

LI is no longer a publishing platform, if you have measured expectations and focus on business only including lead generations and company branding it is still a very powerful outlet I use it a lot professionally whereby I could not even do 1% of what I do in recruitment marketing on beBee. For me LI is a commodity tool and that's what I use it for as beBee is still a social media tool and use it for other reasons

Ali 🐝 Anani, Brand Ambassador @beBee

I share your experience even though my published first buzzes on beBee and then shared on LI showed that I am getting more attention on LI than I experienced three years back. (since I decided to move to beBee). One example is my buzz of today as it has less than 100 views on beBee versus more than 320 on LI). However; because of the quality of comments here I care more for beBee. Zacharias \ud83d\udc1d Voulgaris- you wrote "In fact, over the past few months it got worse, as it was clearly imitating other more successful SM". Yes, this is the crunch as feedback is a great way to learn, correct and advance. I hope that this time LI management shall not advance to the rear.

Altri articoli da Zacharias 🐝 Voulgaris

Visualizza il blog
4 giorni fa Β· 3 min. di lettura
Zacharias 🐝 Voulgaris

Facebook's Recent Issues and the Need for More Privacy

Source: pixabay.com Β· Brief Overview of What's Hap ...

2 mesi fa Β· 2 min. di lettura
Zacharias 🐝 Voulgaris

Why beBee Rocks Even Harder Now

Source: bebee.comAbout six months ago I wrote an a ...

2 mesi fa Β· 2 min. di lettura
Zacharias 🐝 Voulgaris

Facing the Heat (a Raspberry Pi article)

Source: pixabay.com Β· Lately, I've been working wi ...