Trade Marketing Specialist - Milano, Italia - Whirlpool

Whirlpool

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Requisition ID: 62414

ABOUT WHIRLPOOL CORPORATION

The team you will be a part of:

The Trade Marketing team is accountable for driving commercial policy and promo plans across all Trade Partners by designing and executing the commercial strategy at trade partner/brand level.

This role in summary:

The Trade Marketing Specialist is responsible for the creation of robust marketing plans and pricing management across a broad portfolio of products and multiple Trade partners in the Retail Channel to implement the commercial strategy.

Working closely with the sales force and across the whole commercial function from category management to trade partner and the brand and digital marketing teams to ensure the creation and execution of trade marketing plans designed to meet the commercial objectives of the business.

Your responsibilities will include:

Translate marketing strategies (brand initiatives and launch plans) into customized

- marketing plans by Channel/Trade partners (go to market)

Conduct business analysis and gather market insights to set priorities, price, promo and product mix activities and contribute to design the commercial strategy
Value chain creation and analysis to ensure profitability
Plan and execute PMR activities
Define customers' pricelists product assortment and prices/value chains at TP's level
Pricing management (through SAP)
Financial oversight ensuring all promotional activity meet the returnoninvestment goals and supports the commercial business strategy
KPI Monitoring to share insights and propose new initiatives
Serves as liaison to the Sales field and provides Trade Partners support/presentations for strategic initiatives
Key trade partners meetings preparation
Visiting Key trade partners and translate field insight into actions
Analyze white space and Built In growth opportunity and drive Built in growth projects

Minimum requirements:

This role demands a highly versatile skill set - especially analytical skills and keen eye for detail for orchestrating promotional plans and engaging all key stakeholders within the commercial team to deliver their contribution completely and on time, to analyzing financial returns and providing insight and commentary on performance to internal and external stakeholders.

University degree in Business Administration, Marketing, Economics, or related field
Excellent communication skills both verbal and written
Analytical skills
Keen eye for detail
Critical Thinking
Ability to perform well under pressure in a deadline driven environment
Excel usage (DB Management, Vlookup, Pivot )

Preferred skills and experiences:

High level of motivation
Business Acumen
Category & Product management experience
Consumer / Shopper knowledge
Marketing strategy and planning experience
Commercial experience in large national accounts
SAP

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.