Brand Manager - Assago, Italia - Nestle

Nestle

Azienda verificata

Assago, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position Snapshot

Nestlé in Italy, Milan headquarter
Permanent contract
Business Bachelor's Degree or equivalent
Approximately 3/4 years of experiece Marketing roles
Proficiency in English and Italian.

Position Summary

Reporting to the Nescafé & Starbucks Marketing Manager, you will lead Nescafé Mixes (Cappuccino and Indulgent Coffees) plans and execute integrated marketing & commercial plans accordingly, to drive the growth in the market and unsure business targets (organic growth, market share and profitability).

A Day in the Life of the Brand Manager Nescafé Mixes:

Consumer and market_
Develops a deep understanding of consumer/shopper behavior and coffee trends, identifying key opportunities and generating relevant insights to grow in the category
Develops strong, functionally aligned commercial plans with CDT
Monitors and analyze sellout data to understand and better design the strategy
Monitors and manages PFME spending
Develops & successfully implements consumer promotions, channel based promotions, events and activities throughout the year, monitoring the performance.
Brand_
Works in partnership with Content Hub to generate brand content
Works with Media Partners to create successful communication plans
Works synergically with Coffee Z-Eur team to have fruitful connections
Product portfolio_
Leads the strategy in Retail for Indulgent Coffees (Italian products)
Contributes and executes inno/reno pipeline involving all the relevant stakeholders and business functions
Manage and be responsible of Nescafé Mixes P&L

What will make you successful?