Head of Events - Milano, Italia - Loro Piana

Loro Piana

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

POSITION

Reporting to the Communication Director, the Head of Events is responsible to produce and follow implementations of Events, to maximize brand visibility and awareness, reinforce brand identity, drive sales, and increase customers loyalty.

The Head of Event will be asked to ideate and propose creative solution from Brand momentum - Fashion Week Press Presentation and press day - to more commercial centric activation - as Product Launches, Client Events and in store events.

The Head of Events will drive end-to end Events' development from the concept to the implementation in terms of agency management, location scouting and coordination of décor (product knowledge), general logistics management including guest handling, contracts and budgeting supervision.

Responsibilities:

Handle worldwide event's organization like: Fashion Week activation, External PR agency press days, corporate events, instore events and coordinating with the corporate image team for the instore set up and gifts development
Ensure maximum sales and luxury client experience by clearly conveying the brand focus, desired results, and event flow
Partner with regions to review local event proposals to support regional objectives and align with global guidelines
Together with Go-ToMarket develop global retail marketing events/activations formats for each campaign
Identify and engage production agencies, producers
Identify exciting potential event partners in regional markets
Ensure flawless execution of all aspects of pre/post event planning
Manage event budget and retroplanning timeline
Coordinate external (procurement, VIC, product development, Go to Market) and internal stakeholders of each project.
Coordinate with the digital, CRM and central media team relating to the amplification of each event.
Control and reporting of press reviews for the purposes of study and research related to sector ww events and management of reports at regional level.

PROFILE

At least 10 years of experience in Events department within luxury industry or Events Agency
Excellent organization and planning skills: an eye for details and esthetics
Ability to perform under stress and manage harmoniously the team: ask for and win support by colleagues
Capacity to work in multicultural environments and intellectual agility to interact with people from different cultures, competencies and background be a team player
Curiosity, strong drive to overcome organizational barriers and setbacks, great capacity to listen and decode weak signals
Lateral thought and ability to find solutions in a timely manner
Enthusiasm for luxury industry and passion for numbers and its analysis will be a plus
Proficiency with MS Office Suite
Fluent in English, any other European language is a plus

ADDITIONAL INFORMATION

Main stakeholders:

Internal