Offerte di lavoro

    Internship Marketing - Assago, Italia - Goodyear

    Goodyear
    Goodyear Assago, Italia

    2 settimane fa

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    Descrizione

    Assago (MI), Lombardia

    We are looking for a Marketing Intern to join our Goodyear Commercial BU for an internship experience. The Intern will get first-hand experience on digital activities as part of the lead generation strategy. He/she will learn how to manage a new website launch, strategize new digital campaigns based on market analysis. The trainee will work together with several company's departments (PR&Comm, Sales, Pricing etc..) and relate with external agencies.

    The Intern will be inserted in the commercial marketing department where he/she will support the Marketing Manager in achieving the objectives assigned to the brand.

    Primary Responsibilites

    • Contribute to set up new digital marketing campaigns from definition of objectives to the tracking of results
    • Overview of press releases and social media content to ensure graphic impact
    • Manage new website launch and SEO optimization to increase traffic and lead generation
    • Maintain relevant marketing assets in Showpad to streamline salesforce usage
    • Validate marketing assets translations via Transperfect to ensure localization efficacy
    • Manage Direct Marketing activity through Hybris and C4C to ensure communication continuity
    • Support Market Analysis by collecting data and updating relevant dashboards to track market insights
    • Support Events organization to optimize customer experience

    Job Requirements

    • Master's degree in marketing, economics, communication or journalism
    • Fluent in English and Italian, both written and spoken
    • Knowledge of Microsoft Office 365 package
    • Analytical and problem solving skills
    • Ownership, independence to work in a fast-paced and dynamic environment
    • Capacity to build trustful relationship in all levels of organization
    • Outgoing and dynamic personality with a high level of energy and drive

    Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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