Roberto Bettinelli

As Commercial IT Solutions Director, I oversee all aspects of technology systems, IT operations, data analytics, artificial intelligence, automation, and information security. I lead the vision, strategy, and execution of commercial IT initiatives, specialising in aligning IT strategy with evolving business models, rationalising commercial propositions, and implementing tailored solutions that enable organisations to adapt to market demands. As part of the executive leadership team, I work closely with board-level stakeholders to shape digital strategy and ensure technology investments deliver sustainable value. I am responsible for IT budgets, enterprise architecture, and information security at the organisational level. Acting as the primary contact for solution requests, RFPs, and client engagements, I streamline communication and ensure the efficient delivery of commercial IT initiatives. My career is defined by building collaboration across diverse business landscapes and teams to achieve shared objectives through technology, and my cross-sector and international experience enables me to foster partnerships and drive teamwork across varied business and cultural environments.

WORK EXPERIENCE

Commercial IT Director

Marken (UK) Aug/2023 – today

Key responsibilities:

Strategic Leadership: Direct the vision, strategy, and execution of commercial IT solutions, ensuring alignment with business objectives and driving digital transformation across the organization.

Project & Program Oversight: Oversee the planning, delivery, and governance of major IT projects, including ERP and business systems implementations, with a focus on operational excellence and risk management.

Stakeholder Engagement: Serve as the primary point of contact for new solution requests, RFPs, and client engagements, streamlining communication and ensuring efficient handling of all commercial IT initiatives.

Team Leadership & Development: Lead, mentor, and develop a multidisciplinary IT team, fostering a culture of innovation, accountability, and continuous improvement. 

Technology & Process Innovation: Identify, evaluate, and implement new technologies and process improvements to enhance business performance and maintain a competitive edge. 

Vendor & Budget Management: Manage relationships with technology vendors and partners, negotiate contracts, and oversee IT budgets to ensure cost-effective delivery of solutions.

Governance & Compliance: Ensure IT operations adhere to internal governance standards, security policies, and regulatory requirements.  

Key Accomplishments

• Successful Delivery of Strategic Projects: Led the design and implementation of complex business solutions, such as the D365-Synchronous Process Update, ensuring robust architecture, security, and business alignment.
• Process Optimization: Streamlined internal processes for solution requests and project intake, reducing duplication and improving response times for business stakeholders.
• Cross-Functional Collaboration: Built strong partnerships with commercial, operations, and executive teams to deliver IT solutions that drive measurable business value.
• Team Building: Recruited, developed, and retained top IT talent, establishing a high-performing team recognized for delivering results in a fast-paced environment.
• Continuous Improvement: Championed a culture of continuous improvement, leveraging feedback and analytics to refine IT service delivery and support organizational growth.

Technologies Used

• Microsoft Dynamics 365 (ERP & CRM): Extensive experience in implementing and optimizing Dynamics 365 for business process automation and integration.
• Power Platform: Proficient in Power BI for analytics and reporting, Power Apps for custom business applications, and Power Automate for workflow automation.
• Azure: Leveraged Azure cloud services for scalable, secure, and resilient IT solutions.
• Microsoft 365 Suite: Deep knowledge of Microsoft 365 applications for collaboration, productivity, and communication.

Business Unit Manager

Cluster Dynamics (Reply) Jan/2020 – Jul/2023

Key responsibilities:

As head of a new business unit in the logistics and distribution sector, I play a crucial role in developing Microsoft solutions for the market. I contribute to defining the strategy, goals, and necessary activities to achieve them.

I demonstrated a talent for understanding client needs and providing tailored, innovative solutions to enhance their business processes. I increased revenue and company growth by establishing long-term relationships and partnerships with existing clients, while also contributing to their digital transformation efforts. 

In addition to business development and client management, my emphasis on implementing high-tech and innovative solutions has been a critical factor in the success of the business unit. I built and led a team of 12 highly skilled individuals, recruited and trained to implement projects while coordinating their work to deliver core solutions. I oversaw the planning and execution of activities, coordinating the work of all team members, and contributing to the definition of core solutions. Furthermore, I created a development center of excellence in Albania, which is now a significant asset to my company with 6 people. 

I have also gained extensive experience in internal organizational skills for managing a profit and loss account.

Coordination: about 18 people

Report directly to partners and executive partners.

Senior Production Unit Manager and Program Management Office (PgMO)

ENG365 (Engineering group) Jan/2018 – Dec/2019

Key responsibilities:

As the responsible manager for the ERP business unit cost center, I have successfully managed operations up to the first contribution margin.

I have led efforts to integrate and develop the internal projects costing model towards the parent company's model, resulting in a more efficient and streamlined process.

I have developed and shared project governance standards methodology, reorganized the project management structure, and integrated the portfolio management system with PWA. I have been responsible for managing the budget process for all production cost centers and collaborating with the COO and head of HR of the parent company to recruit project governance resources.

I have led strategies for business development on the customer portfolio and evaluated ongoing sales negotiations, supporting the sales structure during the pre-sale process. I have reviewed the technical aspects and validated the forecasted project cost evaluation.

Coordination: about 12 people

Report directly to COO, report to general manager.

ERP operation business unit manager

MHT (Engineering group) Jun/2016 – Dec/2017

Key responsibilities:

I was responsible for coordinating operational activities in the technical field and assigning resources to projects. I successfully managed a team of 80-110 people, effectively delegating responsibilities and ensuring that projects were completed on time and within budget.

I also led efforts to improve task control systems and design production unit planning systems, resulting in a more efficient and streamlined process. I was responsible for developing recruitment requirements in line with the company's growth goals and delivery requirements, and I successfully identified and developed internal investment and capitalization on market projects.

Furthermore, I conducted project profitability analysis, ensuring that projects were profitable and met the company's financial targets.

Coordination: about 80-110 people

Report directly to COO

Project Manager & Solution Architect

MHT (Engineering group) Jan/2011 – May/2016

Key responsibilities:

I was responsible for coordinating activities to ensure that assigned projects met cost and revenue objectives while staying within the contract perimeter. I closely monitored project timelines and applied project methodologies to ensure that projects were delivered on time, within budget, and to the client's satisfaction. I also identified project risks and implemented corrective actions to ensure that projects stayed on track.

I conducted business process analysis and designed solutions that adhered to best practices, while also meeting the client's specific business requirements. I worked closely with clients to understand their needs and to design custom solutions that aligned with their strategic goals.

I oversaw the implementation of these solutions, evaluating standard processes where possible and implementing custom requirements to meet the client's specific needs. My strong analytical skills, attention to detail, and expertise in project management methodologies were crucial in ensuring that projects were successfully completed.

Coordination: about 40-50 people

Main projects:

Medtronic – Invatec: Program Manager, evolution of ERP platform following specific customer business requirements for the medical sector, with particular focus on medical devices production and distribution towards Medtronic worldwide plants; application maintenance service start-up; on Microsoft Dynamics AX2012

ACS: Project Manager, pharmaceutical chemical sector developing and integrating the company quality system in line with the quality requirements and processes of the pharma sector; implementation in Italy and Switzerland, Microsoft Dynamics AX2012.

Linnea: Program Manager, pharmaceutical company in Switzerland; Microsoft Dynamics AX2012

Finefoods: Business Consultant for T&L process pharmaceuticals Microsoft Dynamics AX2012

Unichips (San Carlo group): as Solution Architect and Senior business consultant I managed analysis of business processes and the design of the solution in T&L area with 200 warehouses. The project was focused on reengineering communication channels between ERP and legacy systems and was characterised by a deep development of the Advanced Warehouse Logistics (WHS) and transport cost calculation (TMS); these modules have been expanded and made available in the ERP with intercompany flows. Food sector on Microsoft Dynamics AX2012

Longino: Program Manager, food sector on Microsoft DYN365FO

Aliaxis Group: Project Manager and Solution Architect for Italian companies REDI and FIP of the Aliaxis Group. Project managed in cooperation with Aliaxis international customer competence center. engineering sector on Microsoft Dynamics AX2012.

TVS: Project Manager, engineering sector on Microsoft Dynamics AX2012.

Somipress: Project Manager, implementation in Italy, China, and Romania; engineering sector on Microsoft Dynamics AX2012.

Lomopress: Project Manager, engineering sector on Microsoft Dynamics AX2012.

Effebiquattro: Project Manager and Solution Architect, furniture sector on Microsoft Dynamics AX2012.

Consultant

Mainconsulting s.r.l. and Easyt technologies Feb/2009 – Dec/2010

I focused on analysing and improving business processes for clients implementing ERP platforms.

I also conducted interface analysis and developed interfaces between Microsoft Dynamics ERP and other applications, to streamline processes and improve overall efficiency.

I performed inventory layout analysis and sizing to optimize the use of available resources and minimize waste. I also developed software for the electricity market, using the Microsoft Access platform, to manage logistics flows, prepare billing data, and balance logistics flows.

Planning and logistic manager

Plati elettro forniture s.p.a. 03/2007 – 01/2009

I analysed production requirements and planned material supply for production sites including Plati Italia, Plati Hungary, Plati Poland, Plati China, Plati Ukraine, and Italian subcontractors. I managed Italian subcontractors and coordinated inbound and outbound logistic activities.

I also served as the Process Owner for the area of operations during the Microsoft Dynamics 4.0 ERP implementation project. Additionally, I was the head of implementation for the planning and scheduling software (Txtmake), which involved integrating the software with the ERP system. This solution was later worldwide adopted by the “Brembo” (disc brake) company.

Operation coordinator

Plati Electronics (Shenzhen) Co., Ltd. China Aug/2006 – Feb/2007

I was responsible for developing and implementing a production cycle management application tailored to the specific needs of the Chinese plant. I optimized logistics flows between the Chinese plant and Italian headquarters, selected new Chinese strategic suppliers, and reorganized and optimized production lines to increase efficiency and reduce line setup times.

I oversaw quality control and provided support to the Italian headquarters for managing customer complaints.

EDUCATION

• Reply Management Program (RMP) (2021-2022)
  • Effective Leadership
  • Sales & Negotiation
  • Management Reporting
  • Communication Coaching
  • Legal & Sourcing
• Soft skill course “Emotional intelligence as key competence” by Engineering SpA Training School (2019)
• PRINCE2 Certification (2018)
• GXP (pharma)Course “Developing, hosting and maintaining software applications in regulated scope” (2018)
• Project management and soft skills courses by Engineering SpA Training School (2016-2018)
• Microsoft Dynamics AX T&L Certification (2011)
• Master course: "Marketing and management culture for Italian Chinese business relations" by University of Bergamo – School of Management (2006)
• Degree in Management Engineering by University of Bergamo – School of Management (2005)
• F. Lussana High School – Bergamo (1999)