Silvia Pennisi

Dynamic marketing and communication coordinator with over 5 years of experience in PR, media, and trade marketing. Extremely organized and goal-oriented marketer and communicator, able to accomplish tasks in stressful contexts with excellent interpersonal skills and adaptability, shaped thanks to international experiences obtained by living and travelling in different countries around the world. Always updated with latest trends both in beauty and fashion industries, my biggest passions.

Marketing & Communication Coordinator, Forever Unique Jewels, Milan

Oct 2020 - Jul 2024

Spearheaded all PR and media activities to enhance brand visibility.
Orchestrated omnichannel trade marketing and co-marketing initiatives with clients, overseeing strategic definition and execution. Analyzed trends to define key product features, from packaging to related communication strategies.
Monitored inventory levels and liaised with suppliers to ensure effective merchandising.
Conceptualized and executed comprehensive event planning and media coverage to elevate brand presence.
Managed e-commerce and website operations utilizing WordPress and Wix.

Developed detailed social media plans while maintaining daily communication with the media agency to brief graphic and copywriting teams.
Coordinated photoshoots for new marketing campaigns, including strategy formulation, location scouting, briefing, and post- production guidelines.

Executed innovative influencer marketing initiatives to amplify brand outreach.

Marketing & Communication, Armani Hotel Milano, Milan

Jan 2020 - Jun 2024

Evaluated and coordinated all collaboration requests to ensure alignment with brand standards. Monitored hotel press exposure and managed online reputation to foster a positive public perception

PR & Press Office [Fashion & Beauty Clients], Attila & Co., Milan

Oct 2017 - May 2018

Oversaw the movement of samples and managed all product-related activities.
Drafted, distributed, monitored, and reported on press releases to maximize media coverage.
Facilitated showroom activities, including stylist appointments and brand presentations.
Orchestrated press day events, providing detailed reports for clients and crafting comprehensive press releases

Media Manager Assistant [KERING Group Clients], Zenith Media Agency - Publicis Groupe, Milan

Mar 2017 - Oct 2017

Facilitated the booking of 70% of media spaces for offline campaigns.
Gathered data for competitive media landscape reports to support strategic decision-making

Master Degree, International Business with Minor in International Marketing, Hult International Business School, UK and USA
Sept 2018 - Aug 2019

Course, Strategic Management, LSE- London School of Economics, London, UK

Jun 2017 - Aug 2017

Bachelor, Public Relation and Corporate Communication, IULM University, Milan, Italy

Sept 2013 - Nov 2016