Divisional Marketing Manager, Loader Cranes H&s - Minerbio, Italia - Hiab

Hiab

Azienda verificata

Minerbio, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Purpose of the position:

We at Hiab, with a commitment to excellence and focus on fostering a collaborative and innovative work culture, are on the lookout for a dynamic individual to join us as our Divisional Marketing Manager.

Your role will be pivotal in ensuring alignment with divisional objectives and catering to the unique needs of our customers.

As the torchbearer for Hiab's Loader Cranes Heavy and Superheavy Division, along with Customer Support Centerss and customers, you will provide invaluable ownership, driving demand and usage of Hiab products and solutions to new heights.

Your focus will be on the brands of HIAB, EFFER and ARGOS loader cranes, LOGLIFT forestry cranes and JONSERED recycling cranes, while also playing a significant role in the broader Hiab group marketing efforts and contributing to company-wide brand enhancement.

If you're passionate about making a meaningful impact in a dynamic business environment, we invite you to join us in this exciting opportunityThe role can be based in Minerbio, Italy or Zaragoza, Spain and you willl be reporting directly to VP Sales and Product Management, and work closely with the central marketing team.

Main tasks and responsibilities:

Manage the division's overall marketing strategy and budget
Create and implement a marketing plan tailored to the division's specific segments and product brands, aligning with strategic priorities for both direct and dealer sales channels to facilitate sales and meet established sales or market share targets and build longlasting customer relationships
Create compelling value propositions for products and solutions by understanding the competitive landscape and key differentiators
Plan, prepare and execute product launches including the development of messaging and content for digital platforms and channels making sure that all ingredients for succeeding in the marketplace are available
Develop and execute the web content strategy including SEO and user experience for the division based on the corporate guidelines provided on style, tone, design, UX etc
Develop marketing collateral such as brochures, guides, customer stories/testimonials, whitepapers, images, videos, infographics, social media content, etc.
Select and manage ongoing relationships with external vendors and agencies (event organizers, graphic designers, advertising agencies, and media outlets)
Partner closely with product, sales, and marketing teams to produce bestinclass product marketing assets, from marketing campaigns to sales tools and enablement.

What you'll need to succeed:

Education:

Master's degree in marketing, international business or another relevant discipline is required

Experience:

International experience in B2B
Minimum of 48 years experience with marketing preferably in a B2B organisation
Extensive experience with digital marketing and campaign development
Experience with and comfort working in multicultural, multidiscipline organisation is an advantage
Experience with working in a matrix organisation is an advantage.
Digital Marketing (customer journeys, campaigns, SoMe, SEO etc)Competencies:
Structured and target-oriented way of working
Content creation
Cross functional collaboration skills
Commercial and customer relationship skills.
Project management skills
Proactive approach
Social with excellent networking and communication skills
Fluent in English.

You will be part of:

We offer you a challenging, rewarding and diverse working environment where we value passion and drive.

You will be working with highly motivated, engaged and skilled teams working with state-of-the-art projects and technology in a global environment with a joint vision of revolutionizing the on-road load-handling industry together.

We offer a competitive salary and comprehensive benefits package geared to boost health and well-being. All our employees are offered comprehensive Learning & Development opportunities, annual development plans, and career progression opportunities.

In most of our positions, you have flexible working hours and hybrid work (a combination of remote work and on-site work).

At Cargotec, you will join a truly international working environment and support making global trade faster, smarter, and more sustainable - smarter cargo flow for a better everyday.

**Interested to join?