E-commerce Analyst - Roma, Italia - Bulgari S.P.A
Descrizione
Position:
E-COMMERCE EXPERIENCE ANALYST
Bulgari Spa is looking for an E-commerce Experience Analyst within the Omnichannel Department in the headquarter in Rome.
Directly reporting to the E-commerce Product Owner, the E-commerce Experience Analyst will be responsible for monitoring and analyzing online shopping behaviors, checkout funnel abandonment and NPS post purchase and post-delivery across 90 countries worldwide and propose corrective actions to the relevant department.
This is a great opportunity to lead an online customer insight acceleration program in one of the most well-known iconic luxury brand in the world.
Key accountabilities:
- Monitor and analyze customers satisfaction through NPS and VOC surveys, as well as online checkout KPIs to spot opportunities of improvement
- Run deepdive analysis to identify the root cause of negative scores, and propose solutions
- Partner with customer service team and markets representatives to gather insights and feedbacks on consumers behaviors and needs
- Work closely with technical maintenance team to fix issues, and with ecommerce development team to refine new feature creations based on customer insights
- Understand frontend and backend ecommerce processes, as well as countries peculiarities, to contextualize data and propose accurate solutions to improve customer satisfaction
- Track, manage and share customer experience insights to enhance practices around the different teams (customer service, logistic, retail)
- Analyze developed solutions to measure their effectiveness
Profile:
Qualifications & skills:
- 12 years of experience as ecommerce or digital analyst
- Master's degree in engineering, business, marketing, or another relevant field
- Understanding of website platform technologies and ecommerce flows
- Sound knowledge of Google Analytics
- Ability to read and contextualize data, abstracting key learnings
- Ease in a complex and fast paced ecosystem
- Selforganized, Highly collaborative, Meticulous
- Fluent in English and Italian
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