E-commerce Emea Coordinator - Milano, Italia - Loro Piana
Descrizione
Position:
The E-Commerce EMEA Coordinator will manage all Loro Piana digital touch points supporting the Head of E-Commerce EMEA in the management of business and consumer experience: site performance, merchandising, web analytics, forecasting, budgeting, inventory control, as well as logistics operations and after sales services.
- Achieve sales and growth targets by implementing strategies that will drive traffic and increase customer base and retention.
- Define, implementing and review of eCommerce KPIs to identify the key drivers behind performance and plan actions
- Oversee customer interaction, order fulfillment and returns to ensure quality service experience
- Optimize site navigation, customer journey, checkout funnel and product placement to grow conversion rate and online sales
- Keep up to date on E-Commerce innovation and trends, monitoring competitor sites
- Ensures Online store management: daily analyze sales performance, trends and web KPIs to optimize product assortment and shopping experience, on site merchandising and site design
- Manage internal and external resources (thirdparty ecom service providers, marketing agencies, etc.), ensuring SEM and SEO implementation well support eCommerce business and brand image
- Ensures consistency with offline Marketing and Communication strategy with a 360° approach online/offline exploiting all digital touchpoints. Drives the evolution of digital marketing from paid media to content creation and to digital assets, operations and multichannels
CRM:
consumer segmentation and targeted loyalty programs (in cooperation with CRM Dept HQ)
Profile:
- Bachelor or Master degree in Management, Business Analysis, Digital Management or similar;
- 45 years of previous working experiences in ecommerce field (luxury, fashion, multinational background is a strong plus);
- Deep experience managing Digital (web marketing, emerchandising, website project management, user experience) with a proven track record of driving ROI and sales;
- Exceptional planning and project management skills;
- Ability to manage and coordinate external resources (third party ecom service providers, web agencies, marketing agencies, social media agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project;
- Fluent in Italian and English (both spoken and written), the knowledge of a third language is considered a plus.
Additional information:
Main internal and external stakeholders:
Internal
- EMEA Marketing team
- Merchandising teams
- Logistics team
- EMEA Retail team
- IT team
- Milan HQ Digital team
External
- Service vendors
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