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    KERING EYEWEAR Brand Manager - Milan, Italia - KERING EYEWEAR S.P.A.

    KERING EYEWEAR S.P.A.
    KERING EYEWEAR S.P.A. Milan, Italia

    Trovato in: Talent IT C2 - 2 giorni fa

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    A tempo pieno
    Descrizione

    Description

    Your opportunity

    We are currently seeking a Brand Manager as part of our dynamic Marketing team in Milan.

    How you will contribute

    Collection management and sales analysis:

  • Establish the product strategy based on corporate strategies in cooperation with your manager (product, assortment, pricing).
  • Structure in coordination with the Design team the annual collection plan for the brand in terms of active and new styles per category by combining: market and sales analysis, brand objectives and design developments.
  • Prepare detailed product briefs for the Design team, summarising market needs, indicating n° of models, key features, pricing and cost targets.
  • Manage consistency between style, positioning, sales conditions and range highlights for all markets in all distribution networks.
  • Ensure a constant influx of new ideas in terms of materials, technologies, new product features, co-marketing opportunities or strategic alliances for the product development team through supplier or consumer analysis
  • Propose the pricing strategy for the brand under management, monitoring its effective roll-out with respect to Brand image and Positioning.

    • Brand Management:

  • Fully understand the Brand DNA in terms of essence, history, style, values, personality, target consumers in order to become the "gatekeeper"
  • Develop the annual marketing plan ensuring brand objectives, strategic lines, activities and key facts including quarterly plans by Region
  • Develop the annual communication plan for the brand, managing it in collaboration with the PR & Comm team
  • Manage and control the annual marketing budget, allocating the right resources and investments to the various activities in order to achieve objectives.
  • Keep all internal and external departments aligned and informed on all PR and press office activities, advertising shoots, videos, packaging, POS materials, newsletters, etc.

    • Monitoring markets and competitors:

  • Monitor and analyse the global eyewear market in order to define trends and growth opportunities for the managed brand.
  • Enrich its market knowledge through regular market visits. Study local and international competitors in terms of product offering, design, distribution and marketing activities.
  • Analysing consumer behaviour worldwide.

    • Commercial support:

  • Prepare presentations for the sales force/customers/brand showroom.
  • Support the development of training tools with the relevant team.
  • Support sales through collection and brand presentations during Brand showrooms, customer meetings (Key Accounts) and sales force activities.
  • Support the definition of the collection assortment for each customer segment and Region.
  • Prepare catalogues, leaflets, training materials to support the sales team.

    • Who you are

  • 4-5 years of experience in the same role
  • Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories
  • Master's degree in marketing or business administration
  • Result-oriented, problem-solving skills
  • Dynamic, proactive, flexible, curious, committed to teamwork
  • Excellent communication and relationship building skills
  • Fluent in English and Italian

    • Why work with us

    This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

    Job Type

    Regular

    Start Date

    Schedule

    Full time

    Organization

    KERING EYEWEAR S.P.A.
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