Manager, E-commerce - Provincia di Macerata, Marche, Italia - Royal Caribbean Group

Royal Caribbean Group
Royal Caribbean Group
Azienda verificata
Provincia di Macerata, Marche, Italia

3 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world


POSITION
OVERVIEW:


Key Responsibilities
Manage key conversion points in the e-commerce funnel on Silversea
- com

  • Increase ecommerce funnel efficiencies from lead generation to ecommerce funnel abandonment and transaction checkout completion Manage and optimise landing pages website callstoaction (CTAs)
and lead-generating forms

  • Manage A/B tests and continually measure and optimize the performance of CTAs Maintain and share eCommerce dashboards and business intelligence reports to enable an ongoing testing learning and improvement cycle
  • Optimise traffic conversion paths Optimise digital performance campaign across subchannels to maximize leads and digital sales production
  • Increase conversion rates and drive marketingqualified leads for the Direct sales team Accountability for optimizing the efficiency of the digital media campaigns based on the assigned budget with specific reference to bottomof the funnel campaigns and performance media spend like retargeting SEM (approx
$10-12M on a yearly basis)


Job Requirements and/or Qualifications expected

Education and experience:
Equivalent experience in optimization of digital performance/conversion-driven campaigns- Equivalent e-Commerce marketing experience within a fast paced data centric analytically driven environment

  • Previous experience in a similar role in an OTA or travel company preferred Equivalent experience with web analytics tools required Knowledge of tools (ex Google Optimize Optimizely Adobe Target) for A/B testing
  • Proven knowledge and practical use of Google Analytics and G4 Experience of collating data through online surveys online feedback session recordings heatmap scrollmap
etc) in order to collect insights for improvements Expert level experience with Excel (pivot tables complex formulas statistical analysis)

  • Business understanding of UX/UI requirements

Essential qualifications and skills:

  • Understanding of emerging technologies Experience of working under pressure and tight deadlines
  • Continuously striving for selfdevelopment Ability to convince and motivate others
result-orientation with a high level of initiative

Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon

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