Copywriter English - Milano, Italia - LUXOTTICA

LUXOTTICA

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Copywriter ENGLISH (US/UK Mother Tongue)

Date:
Feb 27, 2023
Location:Milano, IT
WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry. _
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cuttingedge processing methods. Every day we impact the lives of millions by changing the way people see the world._
Copywriter for consumer facing channels with a 360° degree approach. Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a crosschannel campaign. Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy both for B2B and B2C markets.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

Work to develop new and engaging contents to empower opticians with a consumer relevant offer, selling tips, etc.

Content strategy (short & long term) work with different teams to understand future brand plan and develop content requirements aligned to key business drives and brand initiatives.
Work cross functionally to develop a creative and content plan to bring product storytelling to life from concept to consumer. Conduct market analysis to identify new emerging trends and keep the content always updated.
Analyses industry trends to create innovative new ideas around product content production and activation ideas.
Translations: management and coordination of the agency for the copy translations for all countries/languages
NETWORK OF INTERACTION:
INTERNAL : content coordinator, graphic designer, dev
EXTERNAL : brand team, creative team, e commerce business team, ux team, product team, crm team, social team, performance marketing team, Isce team

TECHNICAL SKILLS

PROFESSIONAL KNOWLEDGE:
Copy-writing experience. Editorial and commercial. It's a plus experience on digital channels and ecommerce brand
360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
Ability to manage multiple writing and copy editing projects simultaneously
Good organizational skills and experience in management of projects/deadlines in a fastpaced environment.
LANGUAGES:

Italian