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Manager, Content - Roma, Italia - Wavemaker
Descrizione
Creative, Design & ContentNew York,New YorkThis role will lead in developing and activating a robust and always-on social influencer content marketing strategy. Manager will play a key role in developing influencer solutions across a range of objectives including performance-based objectives.
Manager will also play a broader role in the content marketing efforts of the client, contributing to strategy, ideation and execution of custom content partnerships with media partners.
ResponsibilitiesDevelop influencer and content recommendations that are designed for each unique objective and focused on critical client KPIs
Develop a close relationship with the in-house influencer team to ensure influencer plans are strategic, accurate, and effective
Negotiate influencer and content partnership plans to provide good value that balances content creation with paid distribution
Maintain a direct relationship with the clients to guide them through all steps of the planning and launch process
Serve as project manager for influencer & content partnerships, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters
Guide the influencer talent selection for campaigns, providing selection parameters and vetting final talent choices
Supervise the content creation process, including providing clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables including rough cuts and final assets
Collaborate with Wavemaker colleagues across departments (e.g. planning, investment, data sciences) to ensure influencers & content are an interconnected part of the media plan
Write client presentations, briefs, pitches, and POVs
Analyze influencer and content program performance and develop insights that inform future recommendations
Develop junior team members foundational understanding of content and client services
The candidate:
Demonstrate strong understanding of the influencer marketing space
Working knowledge of content development process and distribution process
Experience in launching influencer partnerships, the media partner landscape, and digital strategy
Ability to work in fast-paced environments
Loves being creative as much as they love being a project manager
Proactive team player
Proven experience in building strong client relationships
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to or call and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.#J-18808-Ljbffr