Panerai CRM Sf Marketing Cloud Specialist - Milano, Italia - Officine Panerai

Officine Panerai
Officine Panerai
Azienda verificata
Milano, Italia

1 mese fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione
Codice di riferimento: 93416
Panerai CRM SF Marketing Cloud Specialist:

  • Milan, MI, IT
  • Fixed TermFondata nel 1860 a Firenze come laboratorio, bottega e successivamente scuola di orologeria, Panerai è rinomata per la produzione di strumenti di alta precisione per la Marina Militare Italiana con un occhio di riguardo all'innovazione e alla funzionalità. Protette come segreti militari, queste creazioni sono state lanciate sul mercato internazionale solo quando il marchio è stato acquisito dal gruppo Richemont nel 1997.


Oggi, la Maison continua a evolversi attraverso la ricerca dell'avanguardia, la sostenibilità e la valorizzazione degli eroi moderni, con un team che unisce con passione lo spirito italiano all'eccellenza orologiera svizzera, in puro spirito Panerai.


Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.


The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.


Reporting to the Global CRM Manager, the
CRM SF Marketing Cloud Specialist is responsible for the ongoing implementation of all outbound communications within Salesforce Marketing cloud and other transversal projects in tight collaboration with the dedicated Richemont teams.


The responsibilities of this role include ensuring the smooth and successful rollout of newsletters as well as deployment of journeys and driving continued improvement across SFMC streams.

The role will be responsible for involving the relevant internal stakeholders for each stream, carrying out testing, suggesting improvements and future developments and encouraging adoption across markets.


Areas of Responsibility:

-
Project Rollout

  • Actively participate in ongoing sprints for Salesforce Marketing Cloud, requesting improvements and changes to the system to make it more useful and powerful for Panerai internal users and for end customers
  • Actively participate in new stream rollouts, making sure to involve the necessary internal stakeholders and bringing the Panerai point of view to the Group for optimal rollout
  • Attend Richemont key user meetings, technical rollouts and system tests on an ongoing basis (Weekly, monthly, etc.)
  • Act as the key business user within Panerai to answer any questions related to SF Marketing Cloud within the Elevate tools and support with issue resolution
  • Report issues with system, according to Group procedures, and ensure follow up on tickets to drive resolution
  • Work closely with the CRM Team to request additional features, improvements, developments within Marketing Cloud and any related system to improve and optimize usability and efficiency
-
Internal Adoption

  • Manage relationship with external agency to ensure business as usual newsletter rollout
  • Work with agency to ensure implementation of Customer Journeys to maximize commercial opportunities and optimize effort
  • Support the rest of the CRM team in fostering market adoption of new tools by providing training materials and ad hoc support as needed
  • Liaise with relevant internal teams (retail, training, digital, etc.) on rollouts
  • Understand potential of tools and support CRM team in maximizing use by proposing new actions, tests, activities, options, etc.
  • Work on tool optimization and outbound campaign optimization by running regular testing (on template, channel, sendout time, target, etc)
  • Share best practices during dedicated crossMaison meetings
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Support the Global CRM Manager

  • Acting as the contact point between the local markets, the creative team and our external agencies, manage the process for the creation and dispatching of communications across channels (newsletters, SMS, clienteling, etc.)
  • Work with the relevant HQ departments to develop and prepare training materials for any relevant CRM system or process
  • Diffuse the regional market expertise centrally as a customer advocate within the Panerai organization by bringing locallevel customer knowledge to headquarter discussions and considerations.
  • Daily management of the Data Protection mail inbox

Knowledge and Professional skills:


  • Bachelor degree or above
  • Minimum 23 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing.
-
Salesforce Marketing Cloud expertise and experience

  • Good understanding of retail/wholesale client experience
  • Strong entrepreneurial spirit
  • Adaptable to change and uncertainty with the flexibility to work in a fastpaced, startup, and multicultural environment
  • Highly selfmotivated, analytical, with sharp attention to detail
  • Issue resolution attitude
  • Strong project management and time management skills
  • Strong focus on execution & rigorous implementation
  • Agile methodology experience is a plus
  • Skilled in both written and spoken English and Italian, F
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