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Senior Content Strategist - Milan, Italia - GroupM
Descrizione
DescriptionPosition at Wavemaker Wavemaker is looking for a Senior Content Strategist (temporary contract) with a proven expertise in developing strategies and ideas driven by cultural insights, brand understanding, platform trends and languages.
The ideal candidate has a strong editorial mindset with a solid experience in a social, creative or digital agency, covering at least 7 years in a similar role.
We think that a "roll up my sleeves" mindset is crucial to succeed with this role, bringing together a significant range of disciplines you'll need organization, proactivity and problem solving.
MAIN ACTIVITIES · Lead and develop effective content strategies, connecting the dots across multiple touchpoints (from brand's channels to earned media).· Cross-functional collaboration, working closely with teams across the company, including analysis, creative, branded content, influencer marketing and media to facilitate a unified and consistent message.· Present content strategies to clients, partners and internal multi-disciplinary agency teams in a compelling, and persuasive way to ensure understanding, buy-in and alignment;· Work with the creative teams – challenge and inspire them to develop great ideas, also through different and emerging channels or trends can work to generate impact and results;· Be the pivot from ideas generation to final implementation and measurement;· Provide strategic input into new business, pitches and internal agency initiatives What background we have in mind for this position: · At least 7 years of experience in content strategy;· Expert understanding of consumer attitudes, motivation and behaviour;· Understanding of social trends and brand entertainment;· Confidence with research & data· Proactive attitude and innovative mindset;· Ability to write effectively and creatively in Italian..
but it is also required to have a very good English comprehension, listening and writing capabilities LOCATION Wpp Campus in Milan (plus the option for hybrid working)We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities.
We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99
