Sales Director - Lombardy - Laboratoires Vivacy

Descrizione

Vivacy is a French manufacturer and pioneer in medical aesthetics, specialising in the development, production and global distribution of innovative injectable hyaluronic acid-based medical devices and dermo-cosmetics used by aesthetic specialists worldwide.

Beyond traditional aesthetic correction, Vivacy plays an active role in shaping the future of regenerative aesthetics and skin health, with a premium and highly recognized portfolio supporting long-term tissue quality, skin regeneration and natural outcomes. Its key brands include Stylage, one of the reference injectable filler ranges; Desirial, a pioneering solution in intimate health; Novuma CaHA, an advanced injectable biostimulator; and Rejuran, a leading skin booster focused on cellular repair and overall skin quality.

Vivacy is pursuing an ambitious international growth strategy at the intersection of innovation, regeneration and premium medical aesthetics. Italy represents a key strategic market for the Group. In this context, Vivacy is seeking a Sales Director Italy to lead and accelerate its commercial development and further strengthen the leadership of its brands in regenerative aesthetics and skin health.

The role

The Sales Director Italy is responsible for the overall commercial performance of the Italian subsidiary. Reporting directly to the General Manager Italy, the role holds full accountability for leading the the national sales organization, driving sustainable growth and ensuring the effective execution of Vivacy's go-to-market strategy across the entire product portfolio. This position requires strong leadership, disciplined execution and the ability to translate strategic priorities into tangible market results.

Key Responsibilities

Sales Leadership and Team Management

• Lead, structure and develop the Italian sales organization to ensure high levels of performance and engagement.
• Establish a culture of accountability, execution and continuous performance improvement.
• Coach and develop sales managers and field teams to maximize individual and collective contribution.
• Support recruitment, onboarding and long-term talent development.

Commercial Strategy and Growth Execution

• Define and execute the national sales strategy in line with Group objectives and local market dynamics.
• Drive market penetration and revenue growth across regions and customer segments.
• Ensure optimal deployment of the full Vivacy product portfolio within customer accounts.
• Translate global strategic priorities into clear local action plans.

Go-to-Market and Portfolio Integration

• Lead the implementation of go-to-market strategies across the entire portfolio.
• Work in close coordination with Marketing and Medical Education teams on launches, campaigns and field execution.
• Ensure strong product knowledge, positioning and value proposition alignment across sales teams.
• Monitor market feedback and adapt commercial tactics accordingly.

Performance Management and Sales Excellence

• Define sales objectives, KPIs and performance monitoring frameworks.
• Analyze sales performance, pipeline and territory effectiveness, implementing corrective actions when required.
• Drive continuous improvement of sales processes, CRM usage and field efficiency.

Cross-functional Collaboration

• Partner closely with the General Manager Italy and local leadership team to support broader business objectives.
• Collaborate effectively with Marketing, Medical Education, Customer Service and Operations to ensure integrated execution.
• Contribute actively to business planning, forecasting and resource allocation discussions.

Market Development and Customer Relationships

• Build and sustain strong relationships with key customers and strategic accounts.
• Support the development of local key opinion leaders in coordination with Medical Education teams.
• Represent Vivacy at major national congresses, professional meetings and training events.

Profile

Proven experience in a senior commercial leadership (Sales Director, National Sales Manager, Senior Sales Manager or equivalent), ideally within premium, prescription-driven or value-based healthcare markets.

Demonstrated track record of driving growth in competitive and selective environments.

Strong expertise in sales force leadership and performance management within selective or controlled distribution models.

Experience working with premium brands and highly selective distribution networks (e.g. specialist physicians, pharmacists, private clinics, KOL-driven accounts) is a strong asset.

Background in medical aesthetics, medical devices, pharmaceuticals (ophthalmology, dental ...) or dermocosmetics.

High credibility with healthcare professionals and key opinion leaders, and strong ability to influence within premium medical ecosystems.

Strategic mindset combined with hands-on execution excellence.

Excellent leadership, communication and influencing skills.

Fluent in Italian (native or bilingual).

Fluent in English (mandatory).

Why join Vivacy?

Vivacy is a fast-growing international leader in hyaluronic acid-based injectables and regenerative aesthetics, combining French scientific expertise with a strong premium positioning.

The Group works through highly selective distribution networks and is recognized for its commitment to innovation, product performance and advanced medical education.

This role offers the opportunity to lead a strategic market with real autonomy and visibility - shaping sustainable growth within a company where science, brand equity and long-term practitioner partnerships are at the core of its success.

Process

Interested applicants are invited to email their motivation letter and full CV in English to Philippe Riboton, Managing Director of HR Partners International Executive Search at: ,