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Brand Communication Specialist - Alba, Italia - Ferrero
Descrizione
Job Location: Alba
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
We are currently looking for a Brand Communication Specialist for a maternity cover position. You will support the team in developing and maintaining relationships with media/press agencies to implement communication projects related to Ferrero brands and stakeholder engagement activities, aiming at strengthening and protecting the equity of the brands.
Main Responsibilities:
Brand Communication:
• Support the Marketing team in the execution of brand activities, ensuring feasibility, visibility and effectiveness
• Transform experiential marketing activities into visibility and awareness opportunities through the development of organic on and offline communication
• Support in the definition of the content for Press Days – presentation plan, identification, and selection proposal for the correct target audience (e.g., press, influencers, television)
• Draft press releases and other materials intended for the media (videos, product sheets)
• Monitor the overall performance of the Brand communication through dedicated ROI reporting, providing insights, and suggesting opportunities for improvement
External stakeholder management
• Support in managing and building connections with journalists, influencers, agencies, research institutions, and professionals in the field, focusing on brand enhancement and other industry-related aspects.
Who we are looking for:
• Master's Degree in Communication, Marketing and related fields
• Up to 2 years of experience in Marketing, Communication or external communication related departments
• Knowledge of Ferrero brands
• Understanding of different media and trends
• Strong relationship and stakeholder management skills
• Fluency in English
• Advanced skills in MS-Office applications (Excel, PowerPoint, Word)
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
