Brand Leader Diabete - Milano, Italia - AstraZeneca

AstraZeneca

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Brand Leader Diabete
At AstraZeneca we believe in the potential of our people and you'll develop beyond what you thought possible.

We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Diabetes is still one of the illness with the most prevalence and it's increasing year on year.

The Diabetes market in Italy is changing considerably, as the government has issued new possibility for the treatment of this chronic condition, and AstraZeneca will play a pivotal role in helping these patients.

As a
Brand Leader Diabete, you will play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients' lives.

At AstraZeneca, we are committed to advancing the science to deliver life-changing medicines to patients most in need.

With a combination-focused pipeline that exploits the power of four scientific platforms to help address unmet clinical needs in a host of cancers, we are motivated by a dedication to the scientific discovery and collaboration that will one day help eliminate cancer as a cause of death.

If you're inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.

MAIN DUTIES AND RESPONSIBILITIES
Reporting to the Head of Marketing, you will be responsible for marketing and strategic. You'll have primary responsibility for marketing activities of assigned products to support company objectives

You will be accountable for:
Define TA Market Context through a deep understanding of the Patient Journey and key roadbloacks from suspect of Illness to pts follow up
Work with Medical and PTs engagement in order to build a collaboration with TA Scientific Societies and PAGs
Define and implement prelauch and launch activities, driving and delivering launch performance
Developing and deploying local strategy in line with Global ones to achieve product business's goals: sales, profit, and market share, both with current and future indications.
Developing forecast on sales, profit, market share and investment strategy based on agreed budgets.
Supporting the definition of the Franchise strategy through the implementation of cross functional brand plan process, considering Company/alliance and Product objectives
Guaranteeing an effective product communication, promotional supports and implementation of Cross Functional Brand plan in order to reach sales objectives and margins, considering also the market access implications
Assuring the market analysis (scenarios, trend, competitors, etc.) and monitoring the quantitative and qualitative product perception
Leading cross functional Product Business Team in order to guarantee the effective implementation and monitoring of Brand plan actions
Working closely with sales leaders to identify opportunities/issues
Driving innovation in the business finding and implementing innovative approaches like Innovative Value Strategies and omnichannel
Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

ESSENTIAL REQUIREMENTS

Bachelor's degree is required with science expertise as preferred
Proven success in a leadership roles in Marketing areas
Launch experience and success
Proven strong influencing skills and stakeholder management
Experienced and comfortable working in a matrix environment
Strong interpersonal and team leadership skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure.
Experience and effectiveness in the presentation of written and verbal business cases to the most senior Management.
Numerate and having financial literacy
Tenacity and resourcefulness.
Demonstrates structured and measured leadership, interactions and decision making during periods of high intensity in external or internal deliberations.
A flexible, team orientated attitude, willing to contribute own skills to deliver AZ priority projects
Proficiency in English and Italian