Optical CRM Campaign Specialist - Milano, Italia - LUXOTTICA

LUXOTTICA

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Optical CRM Campaign Specialist

Date:
May 4, 2023
Location:Milano, IT
WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry. _
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cuttingedge processing methods. Every day we impact the lives of millions by changing the way people see the world._

JOB SCOPE AND MAIN RESPONSIBILITIES:

The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improve customer lifetime value. By implementing omnichannel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company's sales and marketing results.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

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Performance: Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
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E-Commerce: ensure integrated e-commerce performances by enhancing customer integration and prospect identification
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Analytic approach: Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation though a strong data driven approach
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Sharing on practices: to leverage cross brand activities, using marketing and sales analysis to improve results from brand comms (mailings, marketing programs and sales initiatives)
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Customer Lifecycle: Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones

Ability to think strategically and creatively on how to leverage customer insights to develop unique multichannel strategies in line with the luxury industry and company business objectives
Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements
Customer Feedback/Survey Development
Execute, promote and develop a set of WW survey, promote local ones, across channel to listen to the voice of customers in specific steps of the lifecycle and/or in occasion of experiences (i.e. when purchasing, experiencing a service, claims )

NETWORK OF INTERACTION:

INTERNAL :
Consumer Insight, CRM Demand Management, Customer Engagement, Regional CRM Managers
EXTERNAL :Marketing, Brand, Ecommerce, Retail, Market strategy, Creative Hub
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

Ability to collaborate with a variety of team members and levels in a matrix organization
Strong problem solving skills
Proven analytical skills. Statistical and modeling competencies a plus.
Knowledge of catalog and/or direct marketing environment
Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
Expertise with Targeting tools, such as Microsoft Unica
Expertise with CRM systems, such as Oracle Responsys
Experience working with web analytics tools, such as Adobe and Google Analytics
Educational Background in
Marketing or Advertising field:
At least
5 years of experience in
CRM campaign management