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    Global Digital Marketing Cloud - Milan, Italia - Amplifon

    Amplifon
    Amplifon Milan, Italia

    2 settimane fa

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    A tempo pieno
    Descrizione

    Who we are

    Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than professionals every day in a network more than , points of sale across countries, give back the joy of hearing, feeling, and living to thousands of people across the world.

    At Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.

    What we are looking for

    For our Global HQ, we are currently looking for a Global Digital Marketing Cloud & Analytics Specialist who will support the Global Digital Team to transform digital data in digital audience actionable for our campaign activities on all digital properties. As Digital Marketing Cloud & Analytics Specialist you will:

  • Collaborate with the Corporate Digital Team and Local Digital Managers to perform campaign activities based on digital audiences
  • Ensure data population/audiences works properly for all countries
  • Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
  • Develop and manage ongoing audience analytics and reports and provide behavior insights and formal recommendations of strategy aligned audiences
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases that align with the overall vision
  • Monitor the industry on digital to analyze competitors' performances and identify emergin challenges and opportunities
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations

    • What you'll need

  • years of prior Experience and familiarity with Adobe Audience Manager (AAM), Adobe Campaign, Adobe Experience Platform (AEP)
  • Experience creating traits and segments for targeting and enriching customer profile attributes in a DMP (Adobe Audience manager preferred), along with in-depth knowledge of st, nd, and rd party data
  • Familiarity with DSPs/AdTech platforms and a basic understanding of rd party advertising operates and standard advertising performance indicators
  • Experience in email and/or performance marketing with an emphasis on audience segmentation
  • Data-driven approach
  • Knowledge of digital marketing
  • Experience with Adobe Analytics and Adobe Target is a plus

    • General & Technical skills

  • Proficient in Microsoft Office Products (Excel, PowerPoint)
  • Fluent in English and Italian
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management

    • Managerial skills and Personal Characteristics

  • Attitude to work in team in challenging and fast changing environments
  • Organizational skills and attention to detail
  • Excellent written and oral communication skills

    • Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work days/month remotely.

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