Brand Coordinator - Milano, Italia - Reverse SpA
Descrizione
Contract type:
Permanent
Workplace:
Mailand, Italien, Smart working 1 giorno a settimana
COMPANY
Startup company in the world of residential heat pumps, landed in Italy to revolutionize the industry in the coming years.
PROFILE
We are looking for a
Brand Coordinator to develop and implement the marketing and communications plan for all activities - ultimately to help customers understand our products and services, drive acquisition and customer retention.
Reporting to the Head of Marketing & Sales and working closely with the Digital Marketing Manager and Social Community Manager, he/she will be a key member of a tiny but growing marketing team and have a direct, massive impact on the growth of the business in the
Italian market.
RESPONSIBILITIES
- Lead the coordination and execution of brand and marketing campaigns to drive brand and sales growth, including test and learn campaigns, gathering insight to inform future campaigns and communications
- Create general marketing collateral to support all channels including website and social content, digital ad creative, customer communications, PR releases, sales brochures and product information sheets
- Development of insight driven marketing communications that help consumers understand the benefit of our product and produce locally relevant content with our design studio for our website and supporting channels
- Lead customer insights to drive actionable improvements in customer journey and acquisition
- Lead and deliver brand partnerships to drive growth in sales and brand
- Third party agency management and other external suppliers to ensure that all marketing collateral/activity is produced to a very high standard and on brand
- Collaborate with central Marketing Team (Growth, brand, communications and PR) to utilize playbooks, blueprints and leverage to create local plans and activities
REQUIREMENTS
- 5 years of experiences in
marketing agencies, working with B2C or ecommerce clients - Experience at creating highly engaging content aligned to the overall marketing strategy
- Excellent
copywriting skills and creative judgement - Exceptional data interpretation and manipulation skills and experience
Place of work:
Milan (Via Torino)
LI-Hybrid
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