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Job Posting Title Gucci Internship Opportunities in
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Omnichannel Customer Engagement Internship - Sesto Fiorentino, Italia - Lilly
Descrizione
We're looking for people who are determined to make life better for people around the world.
Objective
Lilly is committed to delivering unparalleled customer experiences across our customer engagements. As the environment continues to rapidly evolve, Lilly is focusing efforts on creating positive customer experiences by enhancing the ways customers interact with Lilly and our products through the Omnichannel Engagement (OCE) approach. The OCE approach involve a mix of strategic planning and data-driven decision-making with the aim to deliver a consistent and interconnected experience in continuity across all communication channels, both in person and digital.
The Role of the Omnichannel Customer Engagement team coordinates and the delivers the omnichannel brand strategy across channels and functions (marketing, medical, Pricing Reimbursement & Access), ensuring that campaigns, promotions and content are timely, accurate and delivering on KPIs. The constant measurement,monitor and analysis of the campaign performance allows the OCEx team to suggest and implement corrective actions based on this analysis interpretation allowing a continual optimization of each channel accordingly to make efficient use of the budget.
The new Neuroscience Business Unit represents an exciting new challenge that urgently requires the creation and implementation of a robust Omnichannel plan to increase knowledge of Alzheimer's disease needs and prepare the market for future launches in this therapeutic area (TA), while maintaining focus on all other key areas of the company.
Activities
The successful candidate will interact closely with the Cross-functional Italian Brand team of Alzheimer and Dermatology, as well as Lilly International OCE team.
Familiarize with current OCE governance across brands and the analytical tools available at Lilly
Participate to the Local Brand team and Internation OCE meetings
Work in partnership with Brand Manager, Medical and Local Brand team on campaign development and delivery
Work closely with the OCE TA manager in designing and executing OCE campaign.
Prepare the campaign/tactic performance reports and provide insights ana recommendations for improvements.
Requirements
Good familiarity with modern business analytics and a keen interest in using it to identify opportunities and drive action
Ability to quickly learn and navigate several internal processes and content management systems.
Ability to influence
Strong communication, time management and problem-solving skills.
Advanced knowledge of Microsoft office suite (Mainly Excel and PowerPoint)
English – full professional proficiency
Project results and major learning opportunity
This project will establish competencies in creating, implementing and delivering of a set of solutions based on Omnichannel strategy, as well as the use of analytics to analyze the performance of the campaign and provide insights and improvements. This experience will reinforce the ability to work in cross functional to run more effective the customer operational activities.
Internal relationship
The successful candidate will have daily operational reporting into a Associate Director OCE Italy HUB and work closely with the OCE Neuroscience and Dermatologymanager, as well as the Delivery and Operations team, with regular interactions with Lilly International
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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