- Campaign measurement: analyse campaign activity against benchmarks and statistics to quantify impact.
- Reporting and visualisation: synthesise data into clear actionable findings and develop clean intuitive visualisations through tools such as excel, powerpoint and looker.
- Analytical skills with a high attention to detail
- Strong communicator: capable of communicating concepts and research methods to a non technical audience using compelling visualisation
- Intellectual curiosity with a genuine interest in consumer insights: Have a passion for our industry and our offering accompanied by a drive to uncover and communicate data driven insights.
- Problem solving skills
- Team player with strong interpersonal skills, demonstrating cultural sensitivity.
- Supporting the Italian market with local insights in response to client needs, project management of client studies and presenting back results to clients.
- Managing the Italian insight and measurement plans including:
- Sourcing and scoping new measurement approaches that align with business priorities such as Omnichannel, CTV and performance
- Representing the needs of the Italian market and their participation in global newsletters, thought leadership pieces, vertical studies and consumer studies.
- Sourcing and creating Italian case studies.
- Developing consumer and market insights for verticals (CPG, Retail, Automotive, Travel, Tech, Finance, Luxury) in line with the local business objectives and needs.
- Responding to local market requests on Teads audiences including reach figures.
- Collaborating with key internal stakeholders (management, sales, marketing, data and studio teams) to ensure optimal outcomes for our customers
- Creating and supporting the development of measurement and insight driven learning agendas for key customers
- Collating and communicating learnings, best practices and successes.
- Leveraging internal and external data subscriptions (e.g. Teads Media Barometer, GWI, eMarketer) to assist in developing consumer insight reports for client proposals and meetings
- Maintaining a library of vendor collateral/ methodologies and staying proactively up to date with new vendors and industry trends.
- Developing and maintaining strong relationships with research peers among key customers (e.g. within media agencies and brands) and within the Industry (e.g. IAB Italy).
- Basic statistics (exploratory data analysis, hypothesis testing, clustering, Factor analysis, regression, classification etc)
- Analysis/visualisation tools (Looker, excel)
- Proficient user of presentation tools
- Degree in a quantitative field (analytics, data science, mathematics or related field) or in marketing/communication field (market research, advertising/communications etc) with a strong numerical/data foundation is preferred
- Usage and familiarity with data tools such as eMarketer, GWI preferred
- Previous experience of running campaign measurement/effectiveness at a media agency, media publisher, brand or research supplier strongly preferred
- Language fluency in Italian and English essential.
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Senior insights - Milan, Italia - Teads
Descrizione
We are a dedicated team of research professionals, which support the international sales organisation in achieving their revenue targets by the intelligent use of data and insights. Our areas of expertise include developing thought leadership, advertising effectiveness and analytic dashboards to support strategic customer partnerships.
We support a vast array of stakeholders both inside and outside the Teads business with compelling arguments which ultimately help demonstrate why Teads offering is essential to any media plan.
We move fast with flexibility and work collaboratively across multiple disciplines in multiple geographies to deliver powerful insights that support the Teads narrative.
There are a lot of exciting changes happening in the digital space, and you will be the person to help curate those changes in advertising, consumer behaviour and industry categories to both internal and external stakeholders.
This role will report to the international VP of insights and measurement, based in London, you will also work closely with your colleagues across the Global insights & Measurement Team.
The purpose of this role is to support revenue opportunities, responding to sales briefs (RFP's) and specific client challenges through campaign measurement support, reporting and category insights.
What we are looking for:
A numerate and curious individual, with a statistical flair for using data to provoke thought and curate practical business recommendations through the use of data from multiple sources.
You will have practical experience and demonstrable knowledge in a business/professional environment (e.g. Research agency, media agency, media publisher, advertiser) of the following:
Key responsibilities include:
Practical Skills
About Teads
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.
As an end-to-end solution, Teads' modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers and content providers.
Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.
We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
