- Definition of the digital media buying strategy and budget allocations on Digital Media plans
- Monitoring of costs and KPIs for media buying review and media auditing processes for assigned clients
- Contribution to the digital buying strategy for Media Pitch
- Benchmark analysis
- Monitoring and achievement of commercial objectives
- Estimation and monitoring of investments for Media Vendors and Clients
- Knowledge of Digital Marketing and Programmatic Adv
- Commercial aptitude, analytical skills and familiarity with numbers
- Excellent interpersonal skills
- Motivation, proactivity and empathy
- Problem solving and stress management skills
- Excellent ability to work in a team, collaboration and organization (even remotely)
- Familiarity with using Excel/Google Sheets: management of pivot tables is the minimum requirement, implementation of advanced functions is a preferential requirement
- Familiarity with using daily work tools such as Microsoft Outlook and Microsoft Teams
- Interest in digital and new technologies
- English level B1/B2
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Digital Buying Executive - Milan, Italia - PMX
Descrizione
Job Description
Within in Buying division of Publicis Media (PMX), you will specifically deal with the Buying of Digital advertising spaces for the various clients of the Group.
Everyday building and maintaining relationships with our external suppliers: Publishers, Sales House, Platforms and Media Vendors in general, with whom you will carry out negotiations for the purchase of digital advertising spaces.
You will manage internal relationships and flows, collaborating with the PMX Investment Team and the Client Accounts of our Agencies: Zenith and Starcom.
Qualifications
Education and Work Experience Requirements:
