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    TRADE MARKETING DIRECTOR - Vobbia, Italia - Arethusa

    Arethusa
    Arethusa Vobbia, Italia

    1 settimana fa

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    Descrizione
    RIF. 3477: TRADE MARKETING DIRECTOR (necessario background Sales) – GENOVAPer conto di un nostro prestigioso cliente, leader nel proprio mercato di riferimento, stiamo cercando:RIF. 3477: TRADE MARKETING DIRECTOR (necessario background Sales) – GENOVASCOPO del RUOLO:Prendere la guida del processo strategico di Go to Market per tutti i mercati ed i diversi canali, strutturando processi e practices per realizzare gli obiettivi dell'area e proponendo agli stakeholder aziendali un piano di realizzazione integrato con le diverse funzioni (Sales & Marketing) e con le Region.Alla posizione riportano le seguenti funzioni: Go to Market & Salesforce Training e Trade Marketing.AREE DI RESPONSIBILITA': garantire la definizione degli USP (Unique Selling Propositions) per sostenere la differenziazione di prodotto e l'awareness sui canali/mercati;predisporre e rendere disponibili materiali per i canali Trade e Direct e linee guida per i contenuti B2B2C;collaborare con gli stakeholder interni dell'headquarter commerciale e con i mercati, per gestire iniziative di formazione, comunicazione;rappresentare il punto di riferimento in azienda per l'expertise e i contenuti.REQUISITI:Il candidato/a ideale è un/una brillante laureato/a in Economia/Marketing o similari che ha maturato 10-15 anni di esperienza, in ruoli strategici nelle funzioni Marketing e Trade Marketing/ Sales e che abbia seguito progetti end to end di Go to Market.Idealmente proviene da aziende strutturate del FMCG e/o aziende di altri settori caratterizzate da reti distributive complesse e multicanale (Telco, Large Chain, Broadcasters, Retailers).Fondamentale la conoscenza fluente della lingua ingleseSEDE DI LAVORO: Genova

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