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    Director, Marketing Partnerships Creative - Roma, Italia - Entertainment Services Alliance, Inc.

    Entertainment Services Alliance, Inc.
    Entertainment Services Alliance, Inc. Roma, Italia

    1 settimana fa

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    Descrizione
    About Netflix

    At Netflix, our mission is to entertain the world.

    Whatever their taste, and no matter where they live, we give our 260M+ members access to best-in-class TV series, documentaries, feature films, and mobile games.

    We are the world's biggest fans of entertainment, and we're always looking to give members the thrill of the next great story.

    It's an exciting time to join Netflix as we continue to raise the bar and innovate in how we serve our fans and members.

    About The Role

    About Marketing Partnerships

    At Netflix, the Marketing Partnerships team maximises the impact of our partner engagements, driving business results through creative excellence.

    The team strives to develop the most impactful and talked about partnerships across a range of business areas, including our Distribution partners, Brand Partnerships and our emerging Ads business.

    About Marketing Partnerships Creative

    All of these business units and objectives are supported by the Marketing Partnerships Creative team.

    This creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions.

    The team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production, though the degree of specialism varies across the region, depending on the size of team in each country.

    This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly.

    About The Role

    This team needs to deliver across a range of different creative outcomes.

    In Partner Marketing, our mission is to drive awareness of the Netflix brand and capture new subscribers through partnerships with Telcos and Pay TV partners across the region.


    Our Brand Partnership team works with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation.

    These partnerships allow us to unlock new channels, reward fans, and engage new audiences with unique ideas that neither brand could do without each other.

    See our partnership case studies here.


    After launching Netflix with Ads in late 2022, we have continued to innovate our offering to better serve advertisers while continuing to provide a best-in-class experience to ad-tier subscribers.

    We are building a new Integrated Marketing business unit and expanding our current creative capabilities to support this endeavour.

    Our goal is to help advertisers connect with our IP, fandoms, and the Netflix brand in innovative and impactful ways.


    You will build and lead the team in EMEA responsible for all partnership creative, as well as establishing relationships with top creative/media/partnership agencies in support of Netflix's content and platform.

    Initially, you will lead an established team that continues to elevate the creative output of our existing Telco and Pay TV partners, to ensure that we continue to drive impact and grow our subscriber base.

    However, your primary goal will be to establish an entirely new creative capability as we grow our team, agencies and resources in each of the major Ads markets (UK, France, Germany, Spain, Italy).

    These teams will be expected to deliver world-class Brand Partnerships across a growing slate of global and regional franchises.

    They will also establish the creative output of our emerging Integrated Marketing and Sponsorship offerings, supporting our Ads-tier and our increasing ventures into live entertainment.

    All candidates should demonstrate their deep experience and passion for creative marketing.

    The truly outstanding candidates will offer a clear and compelling point of view on what makes the most impactful and talked about creative in entertainment and how/why Netflix is well-positioned to enhance the entertainment experience for both brands and members alike.

    They will have a natural gift for attracting talent and building a world-class team across a diverse region, balancing the need for achieving scale, fast, with an understanding of how to adapt to local nuance.

    They will come with an open mind to establish a new capability at Netflix and define a new standard in the industry, albeit with an existing understanding of industry norms and a network of contacts and resources they can bring to hit the ground running.

    This role presents a huge opportunity to be at the forefront of a new Netflix offering, one that continues to prove how Netflix is the most innovative entertainment company in the world while growing an important new revenue stream for the business.

    Key Responsibilities


    Establishing and leading a team of world-class creatives who develop innovative practices and solutions with partners across EMEA, able to elevate the creative bar with established creative agencies and world class brands.


    Building a network of agencies and freelancers, working alongside our team, to service a range of brand partnerships, custom creative and integrated marketing campaigns.


    Establishing the creative framework for Integrated Marketing in EMEA, ensuring this region is well set up to deliver a range of creative solutions for our suite of offerings.


    Developing a roadmap for growth over a 2-3 year horizon, establishing structure, ways of working across the region, identifying best practice and delivering results at scale.


    Close partnership with our Content, Marketing and Production teams, in each country, to understand the range of creative resources, production facilities and capabilities we could use to recreate our show worlds and develop original, authentic creative ideas.


    Building the capability to deliver industry leading creative solutions for a growing roster of sponsors within live events and experiences across EMEA.

    Establishing close working relationships with our most senior stakeholders with partners and agencies across EMEA.


    Effective collaboration with cross-functional teams, including but not limited to our Ads Sales, Ads Marketing, Content, Title Marketing, Consumer Products, and Partnerships.


    Providing clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader organisation (and sometimes beyond).

    Requirements

    15+ years of experience leading the development of incredibly creative advertising and brand campaigns.


    10+ years building a cross functional team, ideally from scratch, with a proven ability to attract great talent and reinforce collaboration while empowering individual creativity.


    An operational mindset that enables you to establish ways of working across the region, define best practices, collaborate effectively and deliver impact.


    An existing network of agencies and freelancers, plus a robust understanding of the tools available to build a range of scalable solutions for our brand partners.


    Deep expertise in developing creative advertising & live sponsorship programs, with a compelling track record of delivering campaigns across both linear and digital marketing functions.


    Has extensive experience producing world class A/V creative for major brands, ideally working directly with content teams for film or series (or both).

    Successful experience interacting with production, clients, and agency partners.

    A record of cultivating relationships and a deep level of respect with top brand marketers and world class agencies.

    Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.

    Clear, compelling writer who can architect and communicate principles, points-of-view, and workflows.


    Experience working alongside a range of cross functional partners, ideally including Ads Sales, Ads Marketing, Content, Consumer Products and Partnerships.

    Personality Attributes

    A natural leader. Able to inspire a creative team, across a range of different nationalities and cultures.


    A brilliant organisational architect, able to build a long term roadmap for growth and define a team structure that can scale over time.


    The ability to give constructive creative feedback and elevate the work of others whilst enabling independent creatives to do their best work.

    A deep affection for entertainment and brands.

    Strategic, forward-thinker, extremely organised, effective communicator, and thrive in a fast-paced environment.

    Capable of working independently as well as part of a broader team.

    Can organise, clarify and communicate complex ideas quickly, succinctly and accurately.

    Has experience working in a fast paced and evolving environment.

    Has the confidence and maturity to think freely and act responsibly.

    High level of intellectual curiosity with the ability to demonstrate strong judgement in the face of ambiguity.

    Agile, goal-oriented, driven to succeed and always up for a challenge.

    Has a passion for concepting unique and innovative marketing campaigns.

    Can flourish in our unique company culture, reflecting our values and leadership expectations.

    #J-18808-Ljbffr
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